Pengenalan, Optimalisasi Optimalisasi Pengenalan Produk Unggulan Desa Melalui Pelatihan Website Promosi Kecamatan Patuk Gunungkidul
Abstract
The development of information and computerized tenology has led to what is called the Internet and the World Wide Web (WWW). In addition, the dramatic development of the Internet has given users more choice and control over content, and also provides individuals, businesses, and public and private organizations with the opportunity to generate and disseminate information. The interactive features of the web can be an effective way to build and maintain mutually beneficial relationships if the web is used properly. The presence of the Internet has proven to have a positive impact on the development of a village, sub-district or district to introduce and inform the potential of its region. This is evident in several regions of Indonesia which have successfully used Internet facilities to introduce tourist destinations to the world. Therefore, the training on the promotion website is an effort to optimize the introduction of high quality village products in the district of Patuk and is also intended to follow the results of research on the design of a promotion of superior products and tourist objects on the web in Patuk Gunungkidul district. On the basis of the website promotion feasibility test during the training for each representative in 11 villages in the Patuk sub-district, 87.36% was obtained, so that it can be said that the Introduction of superior village products via promotional materials based on the website was optimal and met the needs of users.
Downloads
References
P. (2013). Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations. Jurnal ILMU KOMUNIKASI, 4(1), 25–39. https://doi.org/10.24002/jik.v4i1.229
Agusetyaningrum, V., Mawardi, M., & Pangestuti, E. (2016). Strategi Pengembangan Usaha Kecil dan Menengah (UKM) Untuk Meningkatkan Citra Kota Malang Sebagai Destinasi Wisata Kuliner (Studi Pada Ukm Berbasis Kuliner Kota Malang). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 38(2), 105–111.
Ayuningtyas, A. (2017). Sistem Pemasaran Produk Berbasis Web Pada Koperasi. III.
Herdiana. (2017). Pengelolaan Website Sebagai Media Informasi Publik Pada Bagian Humas Dan Informasi Pemerintah Kota Pekanbaru. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Indrianingsih, Y., Ayuningtyas, A., & Mauidzoh, U. (2020). ÿ % ÿ &’ ÿ & ( ÿ. Angkasa, 12(1), 79–88.
Kurbalija, J. (2011). Sebuah Pengantar Tentang Tata Kelola Internet. 228.
Nana. (2015). Kondisi Umum. Retrieved Maret 2, 2020, from https://gunungkidulkab.go.id/D-74db63a914e6fb0f4445120c6fa44e6a-NR-100-0.html.
Setyowardhani, H., Susanti, H., & Riyanto. (2019). Optimalisasi Media Sosial sebagai Alat Promosi untuk Desa Wisata Lebakmuncang. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 3, 19–26. https://doi.org/10.31849/dinamisia.v3i2.2848
Sisfor, R. S. (2019). Perancangan dan Implementasi Sistem E-Commerce pada UMKM Batik di Kabupaten Jombang. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 3(1), 36–43. https://doi.org/10.31849/dinamisia.v3i1.2061
Yudanto, A. A., Raharjo, T., & Ubed, R. S. (2019). Pendampingan Pengembangan Produk Unggulan Kawasan Perdesaan Pada Usaha Berbasis Komunitas Desa Cibogo. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 2(2), 161–166. https://doi.org/10.31849/dinamisia.v2i2.2297