Pengaruh Profitabilitas, Likuiditas, Aktivitas Dan Leverage Terhadap Nilai Perusahaan Pada Perusahaan Sektor Telekomunikasi Yang Listing Di Bei Periode 2019-2023

Abstract

This research is a quantitative study that aims to analyze the effect of profitability, liquidity, activity, and leverage on firm value. Profitability variables are measured using Return On Assets (ROA). Liquidity is measured using Current Ratio (CR). Activity is measured using Total Asset Turnover (TATO). Leverage is measured using Debt to Asset Ratio (DAR). While the firm value variable is measured using the Tobins'Q Ratio. The sampling method used is purposive sampling method with a total sample data of 45. The data used is secondary data and the method used in the research is quantitative method with SPSS 30 application. The results of this study indicate that simultaneously or together profitability, liquidity, activity, and leverage have an effect on firm value. And partially the results showed that profitability, liquidity, and leverage have a significant and positive effect on firm value. While activity is proven to have no significant effect on firm value.