Pelatihan Strategi Peningkatan Daya Saing UKM Kain Tenun Sutera di Kabupaten Wajo

Abstract

Sengkang silk weaving has stagnated in production as the dynamics of the invasion of similar products at lower prices and associated with changing fashion tastes, and efforts to diversify products as a marketing strategy have also been pursued. The Community Partnership Program (PKM) for Silk SMEs in Pakkanna Village aims to increase the competitiveness of the Sutra business through training for UKM players. Based on the results and discussion above, it can be concluded that the program's fostered partners have changed their business management behavior, paying attention to the factors that affect the level of business risk, but after mentoring by the PKM program implementation team by providing counseling, training and coaching, it happened. positive change in behavior towards business development. The positive behavior referred to is professional business management to achieve optimal business results by taking into account the resources owned and taking advantage of existing business opportunities and creating optimization of existing resources.