Sosialisasi Potensi Wisata dan Peluang Menjadi Desa Wisata di Desa Sukaharja Kabupaten Bogor

Abstract

Tourism potential is used as a tourist attraction carried out with the aim of knowing and utilizing the resources  owned.  Sukaharja Village, Bogor Regency  is located between highlands in the form of hills and mountains. The potentials described by Sukaharja Village include natural potentials such as the Cidurey reservoir; Ciletuh waterfall; Cisanca waterfall and Cibeungan waterfall. Based on the results of field observations conducted by the service implementation team by conducting meetings with stakeholders in Sukaharja Village, the main problem is that it has not utilized the potential of nature to increase tourist visits.  Thus, this dedication requires socialization of tourism potential to make Sukaharja village a tourist destination.  The analysis is carried out with a SWOT analysis approach. The purpose  of the analysis is to determine recommendations that can be implemented in Sukaharja Village, then, through the SWOT Matrix obtained based on the results of S-O (Strength-Opportunities), W-O (Weaknesses Opportunities), S-T (Strength-Threat) and W-T (Weaknesses-Threat). So that through the SWOT Matrix, it aims to match opportunities and threats as external factors faced by Sukaharja Village with strengths and weaknesses as internal to produce alternative strategies.  The results obtained show that Curug Cibeungang is a potential tourist attraction in Desa Sukaharja.  The natural potential of Sukaharja Village based on natural tourism can be an opportunity as a tourist village.

Abstrak

Desa Sukaharja terletak di antara dataran tinggi berupa perbukitan dan pegunungan. Potensi yang tergambarkan Desa Sukaharja diantaranya potensi alam seperti Waduk Cidurey; Curug Ciletuh; Curug Cisanca serta Curug Cibeungan. Selain itu, potensi wisata petualangan sudah dikenal dibeberapa komunitas yang pernah mendaki di Gunung Batu yang memiliki kemiringan 90 derajat. Namun, kendala yang ditemukan adanya belum adanya peran aktif masyarakat dalam pengembangan potensi wisata. Pengabdian ini bertujuan meningkatkan potensi wisata melalui kegiatan sosialisasi/penyuluhan. Metode sosialisasi yang digunakan Forum Group Discussion (FGD) mengumpulkan sekitar 20 orang diantaranya Kelompok Sadar Wisata (POKDARWIS), pelaku wisata dan masyarakat. Kemudian, pengabdi menyajikan materi sadar wisata, desa wisata serta hasil analisis yang menggunakan pendekatan SWOT berdasarkan hasil S-O (Strength-Opportunities), W-O (Weaknesses Opportunities), S-T (Strength-Threat) dan W-T (Weaknesses-Threat) untuk menemukan  kekuatan dan kelemahan sebagai internalnya untuk menghasilkan strategi alternatif. Hasil dari kegiatan sosialisasi ini menunjukkan POKDARWIS serta masyarakat mendapatkan pengetahuan baru tentang potensi wisata dan berpeluang menjadi desa wisata sebagai bekal bagi masyarakat dalam mengedukasi wisatawan yang berkunjung. Dari kegiatan ini diharapkan dapat menguatkan peran masyarakat  untuk terlibat aktif dalam pariwisata.