Strengthening “Borsalino” Coffee Smes’ Creative Economy Through Product Innovation And Digital Marketing: Penguatan Ekonomi Kreatif UMKM Kopi “Borsalino” Melalui Inovasi Produk Dan Pemasaran Digital. DJPKM. 2026;10(1):202-210. doi:10.31849/dinamisia.v10i1.29336