Seizing Opportunity to Improve Family Business on PKK Cadres

Memanfaatkan Peluang untuk Meningkatkan Bisnis Keluarga pada Kader PKK

Authors

  • Ellen Rusliati Universitas Pasundan Author
  • Mulyaningrum Universitas Pasundan Author
  • Ruslina Lisda Universitas Pasundan Author
  • Liza Laila Nurwulan Universitas Pasundan Author
  • Mujibah A. Sufyani Universitas Pasundan Author

DOI:

https://doi.org/10.31849/dinamisia.v9i1.19231

Keywords:

PKK, opportunity, family business, digital

Abstract

PKK members need to take advantage of their opportunities and potential to run a family business professionally. This community service (PPM) aims to motivate and increase the entrepreneurial spirit of PKK cadres to run a family business so that it can improve welfare. PPM is carried out with technical training in the form of lectures, discussions, practices, and assistance on family business management, which is carried out at the Village Hall and visits to production sites. The training participants consisted of 25 cadres and 10 Dasa Wisma. The implementation time is for 4 (four) months, namely from September to December 2023. The results show an increased understanding of the use of business opportunities, entrepreneurial spirit, and the desire to change to meet the demands of competition. Furthermore, support from the village government, and PKK Administrators. Village-owned enterprises (VOEs), and universities were needed to improve management capabilities, facilitate PIRT and halal certification, as well as assist in managing family businesses. The importance of this PPM is to provide knowledge, motivation, and assistance so that family businesses are guaranteed sustainability.

References

Adomako, S., Amankwah-Amoah, J., Danso, A., Konadu, R., & Owusu-Agyei, S. (2019). Environmental sustainability orientation and performance of family and nonfamily firms. Business Strategy and the Environment, 28(6), 1250–1259. https://doi.org/10.1002/bse.2314

Astrachan, J. H., Binz Astrachan, C., Campopiano, G., & Baù, M. (2020). Values, Spirituality, and Religion: Family Business and the Roots of Sustainable Ethical Behavior. Journal of Business Ethics, 163(4), 637–645. https://doi.org/10.1007/s10551-019-04392-5

Baù, M., Chirico, F., Pittino, D., Backman, M., & Klaesson, J. (2019). Roots to grow: Family firms and local embeddedness in rural and urban contexts. Entrepreneurship: Theory and Practice, 43(2 Special Issue), 360–385. https://doi.org/10.1177/1042258718796089

Boso, N., Adeleye, I., Donbesuur, F., & Gyensare, M. (2019). Do entrepreneurs always benefit from business failure experience? Journal of Business Research, 98(July 2017), 370–379. https://doi.org/10.1016/j.jbusres.2018.01.063

Chaudhuri, K., Sasidharan, S., & Raj, R. S. N. (2020). Gender, small firm ownership, and credit access: some insights from India. Small Business Economics, 54(4), 1165–1181. https://doi.org/10.1007/s11187-018-0124-3

Chen, H. S., Liang, C. H., Liao, S. Y., & Kuo, H. Y. (2020). Consumer attitudes and purchase intentions toward food delivery platform services. Sustainability (Switzerland), 12(23), 1–18. https://doi.org/10.3390/su122310177

Ciasullo, M. V., Montera, R., & Douglas, A. (2022). Building SMEs’ resilience in times of uncertainty: the role of big data analytics capability and co-innovation. Transforming Government: People, Process and Policy, 16(2), 203–217. https://doi.org/10.1108/TG-07-2021-0120

Combs, J. G., Shanine, K. K., Burrows, S., Allen, J. S., & Pounds, T. W. (2020). What Do We Know About Business Families? Setting the Stage for Leveraging Family Science Theories. Family Business Review, 33(1), 38–63. https://doi.org/10.1177/0894486519863508

Dethine, B., Enjolras, M., & Monticolo, D. (2020). Digitalization and SMEs’ export management: Impacts on resources and capabilities. Technology Innovation Management Review, 10(4), 18–34. https://doi.org/10.22215/TIMREVIEW/1344

Direktorat Jenderal Bina Pemerintahan Desa dan Tim Penggerak PKK Pusat. (2021). Buku 2: Strategi Gerakan PKK. Direktorat Jenderal Bina Pemerintahan Desa Dan Tim Penggerak PKK Pusat. https://pkk.kalbarprov.go.id/download/

Gagné, M., Marwick, C., Brun de Pontet, S., & Wrosch, C. (2021). Family Business Succession: What’s Motivation Got to Do With It? Family Business Review, 34(2), 154–167. https://doi.org/10.1177/0894486519894759

Guo, H., Yang, Z., Huang, R., & Guo, A. (2020). The digitalization and public crisis responses of small and medium enterprises: Implications from a COVID-19 survey. Frontiers of Business Research in China, 14(19), 1–25. https://doi.org/10.1186/s11782-020-00087-1

Herlina, H. (2019). Fungsi Pemberdayaan Dan Kesejahteraan Keluarga (PKK) Dalam Meningkatkan Pemberdayaan Perempuan Di Desa Maasawah Kecamatan Cimerak Kabupaten Pangandaran. Jurnal MODERAT, 5(2), 201–212.

Kamberidou, I. (2020). “Distinguished” women entrepreneurs in the digital economy and the multitasking whirlpool. Journal of Innovation and Entrepreneurship, 9(1). https://doi.org/10.1186/s13731-020-0114-y

Khan, R. U., Salamzadeh, Y., Shah, S. Z. A., & Hussain, M. (2021). Factors affecting women entrepreneurs’ success: a study of small- and medium-sized enterprises in the emerging market of Pakistan. Journal of Innovation and Entrepreneurship, 10(1). https://doi.org/10.1186/s13731-021-00145-9

Llados-Masllorens, J., & Ruiz-Dotras, E. (2022). Are women’s entrepreneurial intentions and motivations influenced by financial skills? International Journal of Gender and Entrepreneurship, 14(1), 69–94. https://doi.org/10.1108/IJGE-01-2021-0017

Matulevich, E. R., & Iacovone, L. (2021). Building Back Better from COVID-19 : Boosting Women s Entrepreneurship. The World Bank, 1, 1–7. https://documents.worldbank.org/en/publication/documents-reports/documentdetail/140651624866963247/building-back-better-from-covid-19-boosting-women-s-entrepreneurship

Meylianingrum, K., Fa, E., Fahmi, E., & Jaya, T. J. (2023). Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business Optimalisasi Digital Branding dan Marketing pada UMKM Gempol Melalui WhatsApp Business. 7(6), 2019–2024.

Neumann, T. (2022). Impact of green entrepreneurship on sustainable development: An ex-post empirical analysis. Journal of Cleaner Production, 377(July 2021), 134317. https://doi.org/10.1016/j.jclepro.2022.134317

Ngoasong, M. Z., & Kimbu, A. N. (2019). Why Hurry? The Slow Process of High Growth in Women-Owned Businesses in a Resource-Scarce Context. Journal of Small Business Management, 57(1), 40–58. https://doi.org/10.1111/jsbm.12493

Nwaiwu, F., Duduci, M., Chromjakova, F., & Otekhile, C. A. F. (2020). Industry 4.0 concepts within the Czech SME manufacturing sector: An empirical assessment of critical success factors. Business: Theory and Practice, 21(1), 58–70. https://doi.org/10.3846/btp.2020.10712

Purwakarta, B. P. S. K. (2022a). Kabupaten Purwakarta Dalam Angka. BPS Kabupaten Purwakarta.

Purwakarta, B. P. S. K. (2022b). Kecamatan Wanayasa Dalam Angka 2022. BPS Kabupaten Purwakarta.

Ramadani, D. M. (2020). Upaya Pemberdayaan dan Kesejahteraan Keluarga (PKK) dalam Pemberdayaan Perempuan di Desa Mukti Jaya Kecamatan Rantau Pulung Kabupaten Kutai Timur. EJournal Ilmu Pemerintahan, 8(3), 1–14. https://ejournal.ip.fisip-unmul.ac.id/site/wp-content/uploads/2020/12/JURNAL DWI (12-12-20-09-56-12).pdf

Satalkina, L., & Steiner, G. (2020). Digital entrepreneurship and its role in innovation systems: A systematic literature review as a basis for future research avenues for sustainable transitions. Sustainability (Switzerland), 12(7). https://doi.org/10.3390/su12072764

Westerlund, M. (2020). Digitalization, internationalization, and scaling of online SMEs. Technology Innovation Management Review, 10(4), 48–57. https://doi.org/10.22215/TIMREVIEW/1346

Downloads

Published

2025-02-25

How to Cite

Seizing Opportunity to Improve Family Business on PKK Cadres: Memanfaatkan Peluang untuk Meningkatkan Bisnis Keluarga pada Kader PKK. (2025). Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 9(1), 227-234. https://doi.org/10.31849/dinamisia.v9i1.19231