Empowerment of Wood Carving Art Groups for Digitalization-Based Sustainable Art and Business in Mas Village, Gianyar
Pemberdayaan Kelompok Seni Pahat Kayu untuk Seni dan Bisnis Berkelanjutan Berbasis Digitalisasi di Desa Mas, Gianyar
DOI:
https://doi.org/10.31849/dinamisia.v8i4.21712Keywords:
management, accounting, digital marketing, artAbstract
The art of sculpting is a craft as a branch of the creative economy that focuses on the skill of expressing ideas, thoughts, intellectual works on wood media so as to create products with aesthetic, unique, symbolic, interesting, philosophical meaning and marketability. The lack of knowledge and skills related to the management and business of wood carving makes it interesting to carry out comprehensive empowerment in increasing the potential of carving art in Mas Village, Ubud District. The aim of this community service is to overcome partner problems by helping partners and offering solutions according to the service's field of knowledge. The method of implementing service begins with a location survey, observation, questions and answers regarding the business situation and problems faced. Furthermore, offering solutions in the form of socialization, training, implementation, mentoring, evaluation and sustainability. As a result of the dedication and implications of the program that the 10 members of the sculpture group participated in, they were able to develop knowledge, managerial skills, digital marketing and simple technology-based production. These results can be identified from the results of valid participant questionnaires.
References
Adi Kurniawan Saputra, K., Dian Pradnyanitasari, P., & Made Intan Priliandani dan Gst B Ngr P Putra, N. I. (2019). Praktek Akuntabilitas Dan Kompetensi Sumber Daya Manusia Untuk Pencegahan Fraud Dalam Pengelolaan Dana Desa. Jurnal KRISNA: Kumpulan Riset Akuntansi, 10(2), 168–176. http://dx.doi.org/10.22225/kr.10.2.915.168-176
Armiati; Rose Rahmidani; Indra Irawan; Dessi Susanti; Sri Arita. (2024). Community Economic Empowerment Through Processing Water Hyacinth Into A Variety Of Crafts In An Effort To Support The Save Maninjau Program Pemberdayaan Ekonomi Masyarakat Melalui Pengolahan Eceng Gondok Menjadi Aneka Kerajinan Dalam Upaya Mendukung Progr. DINAMISIA: Jurnal Pengabdian Kepada Masyarakat, 8(2), 429–439.
Atmojo, M. E. (2022). Pemberdayaan UMKM Melalui Pemanfaatan Teknologi Informasi. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 6(2), 378–385. https://doi.org/10.31849/dinamisia.v6i2.8214
Dinas Pariwisata dan Ekonomi Kreatif Provinsi Bali. (2022). Data Usaha Ekonomi Kreatif. In Dinas Pariwisata dan Ekonomi Kreatif Provinsi Bali. https://creativehub.gunungkidulkab.go.id/index.php/home/pencarian_usaha?jenis_usaha_id=1&daftar_usaha_id=&filter%5Bkapanewon_id%5D=
Huang, L. H., Hsiao, H. C., Cheng, M. A., & Chang, S. J. (2008). Effects of financial reform on productivity change. Industrial Management and Data Systems, 108(7), 867–886. https://doi.org/10.1108/02635570810897973
Miati, N. L. P. M., & Sutapa, I. N. (2019). Efektivitas Sistem Informasi Akuntansi Dan Pengaruhnya Terhadap Kinerja Karyawan Dengan Teknologi Informasi Sebagai Pemoderasi. Journal of Economic, Management and Accounting Adpertisi, 01, No 01.
Murni, S. R. (2021). Analisis Peran Ekonomi Kreatif Dalam Peningkatan Pendapatan Pengrajin. Jurnal Ilmiah Mahasiswa Ekonomi Dan Bisnis Islam, 2, 32–44.
Prajogo, D. I., & McDermott, C. M. (2008). The relationships between operations strategies and operations activities in service context. International Journal of Service Industry Management, 19(4), 506–520. https://doi.org/10.1108/09564230810891932
Putri, P. M., & Marlien, R. . (2022). Pengaruh Digital Marketing terhadap Keputusan Pembelian Online. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 5(1), 25–36. https://doi.org/10.36778/jesya.v5i1.510
Wahyuni, N. M., & Sara, I. M. (2020). Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs. Journal of Economics, Business, & Accountancy Ventura, 23(1), 28–37. https://doi.org/10.14414/jebav.v23i1.2040
Wahyuni, N. M., Sara, I. M., Agung, A., Raka, G., Manajemen, P. S., Warmadewa, U., Studi, P., Ekonomi, I., & Warmadewa, U. (2020). Pelatihan Manajemen Kelompok Perajin. 9(2), 244–250. https://ejournal.undiksha.ac.id/index.php/JPKM/article/view/22998
Wahyuni, N. M., Sara, I. M., & Darma, I. K. (2022). Synergy Relationship between TQM and Knowledge Management to Create Customer Value Perceptions. 7(06), 44–53. https://doi.org/10.51505/ijaemr.2022.7605
Widiani, N. L. M., Indiani, N. L. P., & Wahyuni, N. M. (2020). Pengaruh Citra Merek Dan Kualitas Informasi Terhadap Minat Konsumen Berbelanja Kembali Di Zalora. Jurnal Ilmiah Manajemen Dan Bisnis, 2(2), 127. https://doi.org/10.38043/jimb.v2i2.2337
