Tourism Business Recovery Strategy Post Covid-19 Pandemic in South Nias Regency
Strategi Pemulihan Bisnis Pariwisata Pasca Pandemi Covid-19 di Kabupaten Nias Selatan
DOI:
https://doi.org/10.31849/95w36e82Keywords:
Bisnis pariwisata, strategi pemulihan, AHP, pandemi Covid-19Abstract
Pendemi Covid-19 telah memberikan dampak yang cukup berarti pada berbagai sektor ekonomi di luruh dunia, dan sektor yang sangat terdampak adalah sektor pariwisata. Penelitian ini bertujuan untuk menganalisis strategi pemulihan bisnis pariwisata pasca pandemic covid-19 di kabupaten Nias Selatan. Penelitian ini menggunakan data primer yang dikumpulkan menggunakan metode in-depth interview dan penyebaran kuesioner. Metode analisis yang data yang digunakan adalah metode AHP. Penelitian ini menunjukkan bahwa strategi utama yang dibutuhkan untuk memulihkan bisnis pariwisata di Kabupaten Nias Selatan pasca pandemic covid-19 adalah peningkatan kualitas dan kuantitas infrastruktur penungnjang bisnis pariwisata, peningkatan promosi dan pemasaran potensi wisata, serta peningkatan kualitas pengelola bisnis pariwisata di Kabupaten Nias Selatan.
References
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Deep, G., Thomas, A., & Paul, J. (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism Management Perspectives, 37 (December 2020), 100786. https://doi.org/10.1016/j.tmp.2020.100786
Duro, J. A., Perez-laborda, A., Turrion-prats, J., & Fern, M. (2021). Covid-19 and tourism vulnerability. Tourism Management Perspectives, 38 (August 2020). https://doi.org/10.1016/j.tmp.2021.100819
Foo, L., Chin, M., Tan, K., & Phuah, K. (2020). The impact of COVID-19 on tourism industry in Malaysia The impact of COVID-19 on Tourism Industry in Malaysia. Current Issues in Tourism, 24(19), 1–5. https://doi.org/10.1080/13683500.2020.1777951
Gegung, E. M. (2021). International Tourism and The Covid-19 Pandemic: The Use of Virtual Reality to Increase Tourism Destination Sustainability and How Users Perceive The Authenticity of VR Experiences. Jurnal Kepariwisataan Indonesia, 15(1), 9–15.
Korinth, B. (2020). Covid- 19 Pandemic’s Impact on Tourism in Poland in March 2020. GeoJournal of Tourism and Geosites, 31(3), 14–17. https://doi.org/10.30892/gtg.3
Lee, C., Lee, C.-C., & Wu, Y. (2021). The impact of the COVID-19 pandemic on hospitality stock returns in China. Int J Fin Econ, December 2020, 1–14. https://doi.org/10.1002/ijfe.2508
Robina-Ramírez, R., Sánchez, M.SO, JiménezNaranjo, H. V., & CastroSerrano, J. (2021). Tourism governance during the COVID-19 pandemic crisis: A proposal for a sustainable model to restore the tourism industry. Environment, Development and Sustainability, 0123456789. https://doi.org/10.1007/s10668-021-01707-3
Saaty, T.L. (1996) The Analytic Network Process. RWS Publications, Pittsburgh.
Saaty, T. L. (2008). Decision Making with the Analytic Hierarchy Process. International Journal of Services Sciences.
Sobaih, A. E. E., Elshaer, I., Hasanein, A. M., & Abdelaziz, A. S. (2021). Responses to COVID-19: The Role of Performance in the Relationship between Small Hospitality Enterprises Resilience and Sustainable Tourism Development. International Journal of Hospitality Management, 94(December 2020), 102824. https://doi.org/10.1016/j.ijhm.2020.102824
Uur, N. G., & Akbyk, A. (2020). Impacts of COVID-19 on Global Tourism Industry: A Cross-Regional Comparison. Tourism Management Perspectives, 36 (April), 100744. https://doi.org/10.1016/j.tmp.2020.100744
World Tourism Organization. (2020). Supporting Jobs and Economies through Travel & Tourism – A Call for Action to Mitigate the Socio-Economic Impact of COVID-19 and Accelerate Recovery. https://doi.org/https://doi.org/10.18111/9789284421633
Wu, W., Lee, C. C., Xing, W., & Ho, S. J. (2021). The impact of the COVID-19 outbreak on Chinese Listed Tourism Stocks. Financial Innovation. https://doi.org/10.1186/s40854-021-00240-6
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2025-08-28
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Tourism Business Recovery Strategy Post Covid-19 Pandemic in South Nias Regency: Strategi Pemulihan Bisnis Pariwisata Pasca Pandemi Covid-19 di Kabupaten Nias Selatan. (2025). Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 9(4), 1292-1304. https://doi.org/10.31849/95w36e82
