Empowerment of Micro, Small and Medium Enterprises in Budo Tourism Village, North Minahasa Regency
Pemberdayaan Usaha Mikro Kecil Menengah Di Desa Wisata Budo Kabupaten Minahasa Utara
DOI:
https://doi.org/10.31849/dd7afy80Keywords:
Empowerment, Micro Small and Medium Enterprises, Tourism VillageAbstract
This Community Service activity is related to activities to encourage the development of local community entrepreneurship (MSMEs) to become a more attractive tourist destination for tourists to visit. This programme aims to increase the capacity of MSMEs in Budo Tourism Village through digital training for marketing and business management. This activity has helped MSME players in business management by creating a faster service system when someone orders culinary through one cashier door so that MSME players have the skills to present creative products. Ability in digital marketing, namely Partners have a website to market MSME products which include; culinary, crafts, and home stays. In its implementation, it uses an empowerment method with five stages, namely socialisation, training, technology application, mentoring and evaluation of activities, program sustainability. The results of community service were attended by 20 MSME members, and have fulfilled 2 levels of empowerment of target partners.
References
Budhi Pamungkas Gautama, Yuliawati, A. K., Nurhayati, N. S., Fitriyani, E., & Pratiwi, I. I. (2020). Pengembangan Desa Wisata Melalui Pendekatan Pemberdayaan Masyarakat. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 355–369. https://doi.org/10.31949/jb.v1i4.414
Diwyarthi, N. D. M. S. (2023). Pendampingan Pemanfaatan Media Sosial dalam Peningkatan Promosi Desa Wisata Bongan Kabupaten Tabanan Bali. Jurnal Penelitian Dan Pengabdian Masyarakat, 1(4), 300–310. https://doi.org/10.61231/jp2m.v1i4.157
Hanim, L., Soponyono, E., & Maryanto, M. (2022). Pengembangan UMKM Digital di Masa Pandemi Covid-19. Prosiding Seminar Nasional Penelitian Dan Pengabdian Kepada Masyarakat, 2(1), 30–39. https://doi.org/10.24967/psn.v2i1.1452
Ismail, H. (2022). Studi Implementasi Kebijakan Pemberdayaan Umkm Di Kabupaten Bojonegoro. Jurnal Mediasosian : Jurnal Ilmu Sosial Dan Administrasi Negara, 6(1), 143. https://doi.org/10.30737/mediasosian.v6i1.2396
Jubaedah, S., & Fajarianto, O. (2021). Model Pengembangan Desa Wisata Berbasis Kearifan Lokal Sebagai Strategi Peningkatan Ekonomi Masyarakat Di Desa Cupang Kecamatan Gempol Kabupaten Cirebon. Abdimas Awang Long, 4(1), 1–12. https://doi.org/10.56301/awal.v4i1.121
Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/10.1016/j.ijresmar.2016.11.006
Lewan, Y. S., Mengko, S. M. H., & Kumaat, H. M. E. (2023). Pengembangan Desa Wisata Berbasis Kearifan Lokal Desa Budo Kabupaten Minahasa Utara. Jurnal Hospitaliti Dan Pariwisata Edisi, 6(1), 343–352.
Mandal, P. (2017). Understanding Digital Marketing Strategy. International Journal of Scientific Research and Management, 5(06), 5428–5431. https://doi.org/10.18535/ijsrm/v5i6.11
Out, H., Kuliah, M., Resort, C., Pengembangan, S., & Pengelolaan, D. A. N. (2010). Konsep pengembangan kawasan desa wisata 1. 1–36.
Sari, W., & Bakhri, S. (2022). Pemberdayaan melalui pelatihan dan digitalisasi UMKM dalam peningkatan kesejahteraan masyarakat di masa pandemi covid-19. IMEJ: Islamic Management and Empowerment Journal, 4(1), 1–18. https://doi.org/10.18326/imej.v4i1.1-18
