THE PROFILE OF SELF-ESTEEM STUDENT’S IN NORTH SULAWESI

Abstract

Self-esteem is an individual’s evaluation of themselves that reflects a sense of worth and value. Self-esteem can be classified into two categories: high self-esteem and low self-esteem. Individuals with high self-esteem and a strong sense of self-worth tend to demonstrate better academic performance, experience less anxiety, and optimal psychological well-being. Conversely, low self-esteem tends to manifest as self-rejection, dissatisfaction with one’s own condition, vulnerability to stress, and difficulty achieving psychological well-being. The urgency of this research stems from the need to map students’ self-esteem levels to foster globally competitive students through high-quality guidance and counseling services at the UPT BK Unima in North Sulawesi. The research objectives are to determine the self-esteem profile of students based on self-esteem level categories, to identify differences in students’ self-esteem levels based on gender, and to identify differences in self-esteem levels based on students’ origin/geographic status. The research method employed a survey approach involving all FIPP students at Unima North Sulawesi. The research instrument utilized Coopersmith Self-Esteem Inventory. The inventory was tested in three stages: construct validity, content validity, and reliability. The study sample consisted of 130 FIPP students at Unima. The results of the study indicate that students’ self-esteem generally falls into the moderate category, regardless of gender or demographic background. This moderate category may indicate psychological vulnerability, meaning that students may feel valued or, conversely, feel worthless depending on internal and external factors. Further research is needed to develop guidance and counseling programs at universities to help students improve their self-esteem.