Pemberdayaan Ekonomi Masyarakat Melalui Pelatihan Pengembangan UMKM Kue Bawang dan Kue Telunjuk di Desa Baharu
DOI:
https://doi.org/10.31849/fleksibel.v6i2.26820Keywords:
MSME, skills training, business development, digital marketingAbstract
This community service activity aims to empower the economy of the people in Desa Baharu, Blang Pidie District, Southwest Aceh Regency, through training and development of SMEs, specifically in the production of fried onion snacks and finger cookies. The training includes enhancing technical skills in production, digital marketing through social media, and more effective business management. The methods used in this activity include lectures, interactive discussions, and hands-on practices supported by the use of social media as a marketing tool. The results of the training show significant improvements in product quality and marketing capabilities, with many participants starting to utilize social media to reach a broader market. Additionally, SME owners demonstrated better management of business finances in a more systematic way. It is expected that this training will strengthen SMEs in Desa Baharu, improve product competitiveness, and have a positive impact on the local economy.
References
Alwi, Munandar. A, Munarti. P, Rimawan. M, & Mutiah. H. (2023). Pemberdayaan Masyarakat Melalui Pelatihan PengolahanBawang Putih Menjadi Produk Bernilai Ekonomis UntukMeningkatkan Pendapatan Masyarakat. Jurnal Pengabdian Kepada Masyarakat Cahaya Mandalika, 4(1).
Aprilia, Q., Afida, N. N., Melawati, R., & ... (2024). Pemberdayaan Ekonomi Masyarakat Melalui Pelatihan Olahan Bawang Merah Menjadi Makanan Variatif. Harmoni Sosial: Jurnal …, 4. https://pkm.lpkd.or.id/index.php/Harmoni/article/view/650%0Ahttps://pkm.lpkd.or.id/index.php/Harmoni/article/download/650/1030
Hijrah. (2024). ACEH DALAM MENINGKATKAN KEMAMPUAN LITERASI. 13(1), 13–24.
Lestari, D. I., Adi, P. P., Mulyandini, V. C., Saputra, A. R. R., & Natita, R. K. (2021). Strategi Bertahan di Masa Pandemi Bagi UMKM Melalui Digital Accounting dan Digital Marketing. FLEKSIBEL: Jurnal …, 2(2), 69–77. http://journal.unilak.ac.id/index.php/Fleksibel/article/view/7757
Leuhery, F., Amalo, F., Cakranegara, P. A., Rara, R., Widaningsih, A., & Mere, K. (2023). Pemberdayaan Ekonomi Masyarakat Sebagai Upaya Pengentaskan Kemiskinan. Communnity Development Journal, 4(4), 8273–8277.
Ristiana, & Amin Yusuf. (2020). Pemberdayaan Ekonomi Masyarakat Melalui Badan Usaha Milik Desa di Desa Wisata Lerep. Journal of Nonformal Education and Community Empowerment, 4(1), 88–101. http://journal.unnes.ac.id/sju/index.php/jnfc
Santiana, Noor, S., Widyaningsih, H., Siregar, S., Jasiah, Baidhowi, M. M., Latar, I. M., Ningtyas, D. T., Mulya, N., Hijrah, Yahya, Zamista, A. A., Alamsyah, F. F., Makleat, M. Y., Susilawati, E., Siyono, Makleat, N., Hau, R. R. H., Sriwahyuni, E., … Sefriana, N. (2022). Nuansa Transformasi Teknologi Dan Pelatihan Support Sistem.
Syahputra, H. R., Meriza, I., Arianda, I., Hijrah, H., Junaidi, J., Khairina, U., & Tisa, M. (2022). Optimalisasi Media Sosial Pada Generasi Z Melalui Pelatihan Content Creator. Meuseuraya - Jurnal Pengabdian Masyarakat, 1(2), 51–58. https://doi.org/10.47498/meuseuraya.v1i2.1357
Triyana, L., Subroto, A., Susanti, S., Retno Susmiyati, H., Al Hidayah, R., & Harjanti, W. (2022). Pendampingan Pendaftaran Merek Bagi Usaha Mikro Kecil dan Menengah Berbasis Masyarakat Desa. Fleksibel : Jurnal Pengabdian Kepada Masyarakat, 3(2), 111–120. https://journal.unilak.ac.id/index.php/Fleksibel,
