Increasing Marketing and Production Capacity Through Bamboo Handicraft Managerial Training in Kayubihi Village, Bangli.
Peningkatan Kapasitas Pemasaran dan Produksi melalui Pelatihan Manajerial pada Pengrajin Bambu Desa Kayubihi, Bangli
DOI:
https://doi.org/10.31849/jygyyr90Keywords:
managerial, Bamboo Crafts, Marketing, ProductionAbstract
Kayubihi Village is located in Bangli Regency which has natural resources of bamboo trees and creative talent. This opportunity creates a bamboo handicraft business that supports the village economy. However, the analysis of the situation found a problem, namely that the artisan group was unable to meet the needs of business-to-business orders. Taking into account these issues, this activity establishes two main steps: procurement of equipment facilities as an investment in production, and training activities, so that production and marketing capacity and turnover increase. KKN-PMM partners are a group of Bamboo Masterpiece craftsmen. The goal of the program is to improve the quality of human resources in the aspects of production, marketing, and finance. The flow of activities taken in the training is with socialization, counseling, training, and mentoring. The participatory method of environmental scanning, which is participatory from the target community, is used in this service activity. The results of the training show an increase in the ability to use innovative technological equipment, the ability to make product designs according to business needs or desires, the ability to create financial ledgers, and the ability to use social media platforms to market bamboo products.
References
Al-dajani, H., & Marlow, S. (2013). Empowerment and entrepreneurship : a theoretical framework. International Journal of Entrepreneurial Behaviour & Research, 19(5), 503–524. https://doi.org/10.1108/IJEBR-10-2011-0138
Fadlillah, H. M., Prananingrum, L., & Himawati, D. (2025). Development and Training on Implementation of Marketing Website and Financial Reports for UMKM Dapur Kynan Pengembangan dan Pelatihan Implementasi Website Pemasaran dan Laporan Keuangan UMKM Dapur Kynan. DINAMISIA: Jurnal Pengabdian Kepada Masyarakat, 9(3), 705–714.
Fahmi, F. Z. S. K. J. van D. (2016). The location of creative industries in a developing country : The case of Indonesia. JCIT, 59, 66–79. https://doi.org/10.1016/j.cities.2016.06.005
Gregory, G. D., Ngo, L. V., & Karavdic, M. (2017). Industrial Marketing Management Developing e-commerce marketing capabilities and ef fi ciencies for enhanced performance in business-to-business export ventures. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2017.03.002
Iswara, A.A.N.K.P., Indiani, N.L.P., and Wahyuni, N.M. (2024). THE MEDIATING ROLE OF BRAND IMAGE ON THE INFLUENCE. International Journal of Environmental, Sustainability, and Social Science, 679–695.
Joshi, G., & Dhar, R. L. (2020). Green training in enhancing green creativity via green dynamic capabilities in the Indian handicraft sector : The moderating effect of resource commitment. Journal of Cleaner Production, 267, 121948. https://doi.org/10.1016/j.jclepro.2020.121948
Koilakuntla, V. S. P. M. (2017). The Impact of Quality Management Practices on Performance : An Empirical Study Abstract. Benchmarking: An International Journal.
Miati, N. L. P. M., & Sutapa, I. N. (2019). Efektivitas Sistem Informasi Akuntansi Dan Pengaruhnya Terhadap Kinerja Karyawan Dengan Teknologi Informasi Sebagai Pemoderasi. Journal of Economic, Management and Accounting Adpertisi, 01, No 01.
Molina-Azorı´n, J. F. (2009). Green management and financial performance: a literature review (pp. 1080–1100).
Raymond, L. (2005). Operations management and advanced manufacturing technologies in SMEs A contingency approach. Journal of Manufacturing Technology Management, 16(8).
Susanto, P., Hoque, M. E., Shah, N. U., Candra, A. H., Hashim, N. M. H. N., & Abdullah, N. L. (2023). Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage. Journal of Entrepreneurship in Emerging Economies, 15(2), 379–403. https://doi.org/10.1108/JEEE-03-2021-0090
Wahyuni, N.M. (2022). Exploration of Opportunity Recognition in Ecotourism Sustainable Entrepreneurship. International Conference on Applied Science and Technology on Social Science 2021 (ICAST-SS 2021), 647, 355–359.
Wahyuni, N. M., Miati,N.L.P.M., Dewi,K.G.P., & Pramana, D. (2024). Empowerment of Wood Carving Art Groups for Digitalization-Based Sustainable Art and Business in Mas Village , Gianyar Pemberdayaan Kelompok Seni Pahat Kayu untuk Seni dan Bisnis Berkelanjutan Berbasis Digitalisasi di Desa Mas , Gianyar. DINAMISIA: Jurnal Pengabdian Kepada Masyarakat, 8(4), 992–1002.
Wahyuni, N. M., & Sara, I M. (2020). The effect of entrepreneurial orientation variables on business performance in the SME industry context. Journal of Workplace Learning, 32(1), 35–62. https://doi.org/10.1108/JWL-03-2019-0033
Wahyuni, N. M., Sara, I M., & Meitri, I.A.S. (2021). Exploring Entrepreneurship Orientation, Market Orientation and TQM on Business Performance. International Journal of Advanced Engineering and Management Research, 6(6), 17–34.
Wahyuni, N. M., Setini, M., Dewi, K.G.P. (2025). Improving Innovation Behavior through Leadership Style and Human Capital in SMEs : The Role of Corporate Entrepreneurship Mediation. Asian Journal of Management Entrepreneurship and Social Science, 05(01), 215–241.
Werastuti, D. N. S. (2022). Peningkatan Keterampilan Menganyam Kerajinan Gigantochloa atau bambu tali dan Gigantochloa atroviolacea atau bambu hitam . Menurut Yuliatiningsih ( 2015 ) pekerjaan sampingan usaha dikembangkan , yaitu hutan bambu . Dari 960 hektar luas desa , 552 hektar. Jurnal Masyarakat Mandiri, 6(1), 432–441.
Wibawanti, M. W., Fadhiliya, L., Sukma, N. A., & Rositarina, P. (2024). Upaya Pencegahan Stunting Fungsional Telur Asin Asap Melalui Penambahan Pangan. 8(4), 618–625.
