Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Pada Hotel XYZ Pekanbaru

Abstract

This inquire seeks explore the impact of benefit and quality and price on client fulfillment at Grand Central Pekanbaru. Population under studied consisted off all quests who  stayed at the Grand Central Pekanbaru in 2022 as 278,667 people. Because of the large population, a test of 100 individuals was taken for this study. The testing tecnique in this think about purposive sampling. According to the conducted inquire, the results indicate that service quality a tcount esteem of 8.860 > ttable 1.660 and sig. esteem of 0.000 < 0,05. It can be seen that benefit quality has a significant impact on client fulfillment. Meanwhile, the price result has a tcount esteem of 2.878 > ttable 1.660 and sig. esteem of 0,005 < 0,05. Thus, it can be stated that  price significantly affect client fulfillment .The findings benefit quality and price together it is understood that the fcount esteem is 87,975> ftable 3,09 with a sig. esteem of 0.000 < 0,05. So it can be concluded that the combination of service quality and price significantly influences client fulfillment. In this study service quality and price variables account for 64,5% of the variation in explaining customer satisfaction, with the remaining influenced by other factors not cinsidered in this inquire about.