Pengaruh Lokasi, Kelompok Referensi Dan Biaya Pendidikan Terhadap Keputusan Memilih Kampus (Studi Pada Sekolah Pascasarjana Universitas Lancang Kuning)

Abstract

The purpose of this study, which was carried out at the Graduate School of Lancing Kuning University, is to ascertain how factors such as location, reference group, and educational costs influence campus selection. This study utilizes a quantitative expressive exploration approach. The items in this review are dynamic understudies of the Doctoral level college over the most recent 1 year (2023). Purposive Sampling was used in conjunction with the Non Probability Sampling method for the sample selection procedure. The quantity of tests in this review was 96 respondents. The SPSS Version 25 program was used for data processing and analysis. Multiple linear regression analysis was used. Information testing utilized for numerous straight relapse is the old style supposition test and speculation. From the consequences of this review, it very well may be presumed that the factors of the Impact of Area, Reference Gathering and Instruction Cost impact a critical effect on the choice to pick. The R Square worth shows a consequence of 0.568 or 56.8%. Location (X1), Reference Group (X2), and Education Cost (X3) all had an impact of 56.8% on the decision to choose (Y). While the excess 43.2% is affected or made sense of by different factors that are excluded from this examination model. For example, different factors that are frequently alluded to as mistake factors (e) or the expansion of different factors.