Pengaruh Norma Subyektif Terhadap Minat Menjadi Nasabah Bank Sampah Pada Mahasiswa Universitas Lancang Kuning
Keywords:
Subjective Norms, Normative Beliefs, Motivation to Comply, InterestAbstract
This study seeks to investigate the influence of subjective norms on the motivation to become a waste bank client among students of Lancang Kuning University. The research employs a quantitative descriptive approach. The population consists of all enrolled students at Lancang Kuning University, amounting to 5,266 individuals in 2024. Sampling for this study was conducted using the Slovin formula, yielding a sample size of 100 participants. The analyses performed include the Validity Test, Reliability Assessment, Classical Assumption Examination, Multicollinearity Analysis, Heteroscedasticity Assessment, Hypothesis Testing, Statistical Tests (t test), Statistical Tests (f test), Multiple Linear Regression Analysis, Coefficient of Determination (R2), and descriptive analysis utilizing IBM SPSS Statistics Version 20 software. The findings reveal that normative belief significantly impacts the desire to become a waste bank client, with a significance value of 0.000 < 1.984. Likewise, the motivation to comply also significantly influences this interest, evidenced by a significance value of 0.036 < 0.05 and a calculated t value of 2.122 > 1.984. The concurrent test using F analysis yields a calculated F value of 39.023 with a significance of 0.000, exceeding the F table threshold of 3.09, thereby supporting the simultaneous hypothesis. Furthermore, the results of measuring subjective norms indicate a
cumulative value of 13.64, categorizing it as moderately strong, with lecturers identified as the most impactful element of subjective norms.
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