Pengaruh Store Atmosphere terhadapKeputusan Pembelian Kopi pada CV. Boco Kopi Pekanbaru
Keywords:
Store Atmosphere, Buying DecisionAbstract
The purpose of this study is to find out whether store atmosphere has an impact on coffee purchasing decisions. The sample in this study is 100 coffee drinkers who buy coffee at CV. Boco Kopi Pekanbaru, the sampling style used is the Accidental sampling channel. The data analysis used in this exploration is descriptive and quantitative. The analysis channel used is a multiple linear regression equation with the help of data processing using the SPSS V.22 application. The results of the study show that store atmosphere has a positive and significant impact on coffee purchasing decisions. Then this can be seen from the R2 value of 0.724 showing that 72.4% of coffee purchasing decisions are influenced by store atmosphere.
References
Assauri, S., 2015, Dasar, Konsep, dan Strategi Manajemen Pemasaran, Jakarta, Rajawali Pers.
Berman, B., Evans J.L., 2014, Manajemen Ritel, Jakarta, Gramedia.
Cannon, J.P., 2016, Pemasaran Dasar Jilid 4, Bandung, Grasindo.
G.R., Terry, 2015, Dasar-dasar Manajemen, Bandung, Grasindo.
Ghozali, I., 2016, Desain Penelitian Kuantitatif dan Kualitatif, Yogyakarta, Universitas Diponegoro.
Hadiyati, 2017, Pengantar Manajemen, Pekanbaru, CV. Karya Nova.
Hasibuan, S.P., Malayu, 2014, Manajemen, Jakarta, Bumi Aksara.
Kartika, Y., 2017, Manajemen Pemasaran, Yogyakarta, Graha Ilmu.
Kotler, P 2015, Manajemen Marketing, Jakarta, Erlangga.
Kotler, P 2016, Manajemen Marketing 4.0, Jakarta, Bumi Aksara.
Kotler, P Armstrong, 2017, Prinsip-prinsip Pemasaran Jilid 5, Jakarta, Salemba.
Kotler, P., 2014, Manajemen Pemasaran Jilid 3, Jakarta, Erlangga.
Lamb, W., Charles, 2014, Pemasaran Edisi 5, Jakarta, Salemba Empat.
M. Adi Pasaribu, 2020, Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Coffee Shop Loka Coffee Tangerang Selatan, Jurnal Manajemen Pemasaran, Vol.4 No.2 ISSN 2337-7860.
Manullang, M., 2015, Dasar-dasar Manajemen, Yogyakarta, Gajah Mada Universitas Press.
Mulyadi, 2016, Manajemen Biaya, Jakarta, Salemba Empat.
Nurjaya, Erlangga, Sunarsi, 2020, Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Starbuks di Wilayah Cianjur, Jurnal Manajemen Efektif, Vol.4 No.2 ISSN 2622-8882.
Paila, W., 2018, Manajemen Bisnis, Bandung, Widina Bhakti Persada.
Pambudi., R, 2022, Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Super Cup Coffee Shop Jakarta, Jurnal Manajemen Pemasaran, Vol.2 No.3 ISSN 1580-4450.
Riadi, 2016, Metode Statistika Parametrik dan Non Parametrik, Bandung, Pustaka Mandiri.
Riduwan, 2014. Dasar-dasar Statistika, Jakarta, Gramedia.
Sugiyono, 2018, Metode Penelitian Kualitatif dan Kuantitatif, Jakarta, Salemba.
Sunyoto, 2014, Dasar-dasar Manajemen Pemasaran, Jakarta, CAPS.
Widayat, Suherman., 2015, Prinsip-prinsip Manajemen Pemasaran, Jakarta, Gramedia.
Zulkarnain, W., 2017, Manajemen dan Etika Perkantoran, Jakarta, Salemba Empat.
