Exploring Needs in English Learning Materials for Visual Communication Design Students and Graduates: A Mixed-Methods Approach

Pikir Wisnu Wijayanto; Yelly Andriani Barlian; Sri Nurbani

doi:10.31849/reila.v5i2.13536

Pikir Wisnu Wijayanto Telkom University, Bandung, Indonesia
Yelly Andriani Barlian Telkom University, Bandung, Indonesia
Sri Nurbani Telkom University, Bandung, Indonesia

DOI: https://doi.org/10.31849/reila.v5i2.13536

Keywords: ESP materials, Global communication skills, Mixed-methods, Needs analysis, Visual Communication Design

Abstract

The field of Visual Communication Design (VCD) in Indonesia requires students and graduates to enhance their English language skills to stay competitive globally. However, there is a significant gap in understanding the specific English language material needs of students and graduates in this field, so it needs to be more understanding of their particular linguistic needs. This mixed-methods study aims to explore the disparities in English language skills perceived by VCD students and graduates in Indonesia and identify their specific English language material needs. . Through questionnaires, interviews, and focus group discussions, data were collected from 30 students and 10 graduates. The findings reveal differences in language proficiency or skills perspectives between VCD students and graduates , emphasizing the importance of designing language courses that align with learners' specific needs and industry demands. This study's implications for English language education in various industries highlight the significance of effective communication in a globalized world. By addressing learners' specific language demands, educators can better support students' language learning goals and prepare graduates for success in their professional endeavors. Implementing industry-specific language instruction and curriculum can enhance learners' competitiveness and communication in the workplace, promoting stronger international collaborations within the creative industries. Although challenges may arise in implementing changes, a partnership between academic institutions and industry stakeholders can bridge the gap between academic language learning and real-world language demands. Addressing learners' needs in English language education can ultimately contribute to their professional growth and success in the global market.

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Author Biographies

Pikir Wisnu Wijayanto, Telkom University, Bandung, Indonesia

Pikir Wisnu Wijayanto is a distinguished senior lecturer with a wealth of experience at Telkom University, Bandung, Indonesia, a tenure spanning from 2010 to the present. He earned his Doctoral Degree in English Teaching and Education from Semarang State University. His scholarly pursuits center around multifaceted domains including English Language Teaching (ELT) and Education, E-Learning, and Translation Studies. He can be reached via his official email address at [email protected].

Yelly Andriani Barlian, Telkom University, Bandung, Indonesia

Yelly Andriani Barlian is an esteemed English lecturer at Telkom University in Bandung, West Java, Indonesia, where she has been dedicatedly serving since 2010. She earned her Master's Degree in English Teaching and Education from the Indonesia University of Education, showcasing her strong academic foundation. Yelly's research pursuits encompass a diverse range of fields, notably Linguistics, English for Specific Purposes (ESP), English Language Teaching (ELT) and Education, as well as the dynamic realm of Multimodality. Her inquiries have significantly contributed to these scholarly domains. To connect with Yelly Barlian, kindly employ her official email: [email protected].

Sri Nurbani, Telkom University, Bandung, Indonesia

Sri Nurbani is senior lecturer with many years o experiences affiliated with Telkom University in Bandung, West Java, Indonesia. She earned her Master's Degree from Padjadjaran University, a testament to her strong academic background and commitment to scholarly excellence. Sri Nurbani's research pursuits span across several notable areas, including Linguistics and Cultural Studies. Her contributions to these fields have been both substantial and insightful. For correspondence, please use her official email: [email protected].

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