Language for the Market: Designing Scenario Based Web Learning for Français des Affaires Workplace Discourse

Hilarius Vito   Aurelio; Tri Indri   Hardini; Yadi   Mulyadi

doi:10.31849/mjx16d04

Authors

Hilarius Vito Aurelio Universitas Pendidikan Indonesia, Bandung, Indonesia
Tri Indri Hardini Universitas Pendidikan Indonesia, Bandung, Indonesia
Yadi Mulyadi Universitas Pendidikan Indonesia, Bandung, Indonesia

DOI:

https://doi.org/10.31849/mjx16d04

Keywords:

Français des Affaires, French for specific purposes, Web based language learning, ADDIE model, R&D

Abstract

Professional credibility in francophone workplaces is shaped by innovative language use in context, not by memorizing isolated expressions. However, many Français des Affaires materials remain linear and text centred, offering limited opportunities to practise interactional moves, pragmatic positioning, and register control with feedback that mirrors real consequences. This study therefore introduces an innovation in applied linguistics informed digital pedagogy by developing “L’Entreprise”, a web based Global Simulation platform that combines branching decision pathways with intrinsic feedback so learners experience how discourse choices affect professional outcomes. The needs analysis confirmed strong workplace alignment (mean relevance 4.55 out of 5) alongside high perceived difficulty (mean 4.18), and identified the main barriers as limited business vocabulary (91%), complex sentence processing (64%), speaking difficulty (55%), and business text comprehension (45%). Using an educational research and development approach guided by ADDIE, the website was iteratively prototyped, validated by experts, and field tested with Business French students (n = 12) using questionnaires and a scenario aligned post-test. Results show promising learning outcomes (post-test mean 78.83, range 68 to 86) and high mastery (91.6%, 11 of 12 meeting the minimum standard), alongside strong perceived quality (overall mean 4.53 out of 5; scenario relevance 4.7; content 4.5; ease of use 4.4). The study’s contribution is an innovation oriented, replicable design model for feedback rich, pragmatics driven FOS learning, with broader implications for scalable employability focused language curricula and digitally mediated workplace discourse training

Author Biographies

Hilarius Vito Aurelio, Universitas Pendidikan Indonesia, Bandung, Indonesia

Hilarius Vito Aurelio is a student in French Language Education at Universitas Pendidikan Indonesia. He is particularly interested in the convergence of linguistics and digital innovation, with a current focus on educational technology development. His recent work examines the design and construction of a website for Français des Affaires (Business French) learning, responding to the growing relevance of workplace oriented French communication in global markets. By developing an accessible and interactive platform, he aims to support learners in this specialised area while connecting established pedagogical approaches with contemporary web based learning environments.
Tri Indri Hardini, Universitas Pendidikan Indonesia, Bandung, Indonesia

Prof. Dr. Tri Indri Hardini, M.Pd., is Professor of French Language Teaching at Universitas Pendidikan Indonesia (UPI) and currently serves as Vice Rector for Resources and Information Systems (2025–2030). Previously, she was Dean of the Faculty of Language and Literature Education (2021–2025) and completed two terms as Chair of the Association des Professeurs de Français d’Indonésie (APFI). Her scholarship advances French pedagogy, intercultural literacy, and digital learning innovation, reflected in extensive international publications and textbooks, including Appreprof! Français des Affaires. In recognition of her contributions, she received the Chevalier dans l’Ordre des Palmes Académiques (2021) from the French government and was commended for her innovative APFI leadership that strengthened French language education at local, national, and regional levels.
Yadi Mulyadi, Universitas Pendidikan Indonesia, Bandung, Indonesia

Yadi Mulyadi, M.Pd., is a Lecturer in French Language Teaching at Universitas Pendidikan Indonesia (UPI), Bandung. He previously served as Head of UPI PRESS Publishing (2015–2023), was Chief Editor of Jurnal Pendidikan Bahasa dan Sastra at the Faculty of Language and Literature Education, UPI (2016–2024), and has contributed as an editor for multiple scholarly journals in Indonesia. He currently leads Referensi Cendekia Publishing in Bandung, West Java, and remains actively involved in the Indonesian Publishers Association (IKAPI). His research focuses on French language pedagogy, BIPA, and digital learning innovation, including web based platforms for French for specific purposes. He has authored numerous textbook

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