SISTEM INFORMASI PEMASARAN MOBIL BEKAS BERBASIS WEB PADA SHOWROOM OEMI MOBILINDO PEKANBARU

Abstract

This research was conducted to design and build a marketing web for selling used cars at the Oemi Mobilindo Pekanbaru Showroom. The condition of each used car has advantages and disadvantages, with various specifications and features including in terms of price, type, transmission, technology, features, engine capacity, and others. By only still relying on brochures resulted in the ineffectiveness of the sales system that is currently used. This often makes consumers find it difficult to see the cars available in the showroom. This application was built for convenience in making sales. Sales promotions for car units are carried out online so that customers and sellers do not need to come to the showroom to carry out sales or purchasing activities. The application design uses the Unified Modeling Language (UML) model, use case diagrams, activity diagrams and sequence diagrams, class diagrams, modeling with waterfalls. The application is built using PHP (Hypertext Preprocessor) with CSS (Cascading Style Sheets) as an additional language and as an editor using SublimeText. This application uses JavaScript, CodeIgniter Framework and MySQL database. This web application is a means of getting online information that is usually accessed by anyone, making it easier for customers to find detailed information on used cars, purchase requirements, so that the Oemi Mobilindo Pekanbaru Showroom makes the process of buying and selling cars easier.