Green Product In Micro Small Medium Enterprises (MSME)
Keywords:
green product, environment, green_business, service_community
Abstract
This community service is an activity related to community economic empowerment through socialization and training in implementing green product entrepreneurial production strategies. The problem that arises in the production of green products is the limitation of knowledge that causes the quality of local products to be unable to compete in national, regional, and international markets. In order to support community service, community economic empowerment efforts about green products will help small and medium enterprises to know how to develop the production of competing for green products. For this reason, this activity will provide assistance and training in green product production strategy skills, so that later partners are able to become independent and have a production strategy. These skills in addition to being beneficial to themselves will at least help reduce the economic burden of the family by earning income from the production of green products developed. The outcome of this activity is (1) the Development of green product knowledge. (2) Assistance of participants in transforming into green business-oriented businesses by involving local communities to produce green products.
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References
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Rohdayatin, A., Sugito, P., Handayani. K. (2018). Green Supply Chain: Studi Keterkaitannya dengan Kinerja Lingkungan dan Kinerja Finansial. Jurnal Manajemen & Kewirausahaan, 6(2), 103-114.
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Tiyaningsih, T., & Suyitno, Saddhono, K. (2020). Sustainable Technology in Marine Fisheries in Cilacap Regency, Central Java, Indonesia. IJDNE, 15(3), 401-40.
Yadav, R., Dokania, A., & Pathak, G. (2018). The influence of green marketing functions in building corporate image: evidences from hospitality industry in a developing nation. Eletronic Library, 34, 1–5.
Zhu, B. (2013). The Impact of Green Advertising on Consumer Purchase Intention of Green Products. World Review of Business Research, 3(3). 72-80.
Aman, A.H.L., Amran H., 7 Zuhal H. (2012). The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable. British Journal of Arts and Social Sciences. 7(2), 145-167.
Azari, S., Baihaqi, I., & Bramanti, G. W. (2018). Identifikasi Risiko Green Supply Chain Management di PT Petrokimia Gresik. Jurnal Sains dan Seni, 7(1), 2337-3520.
Barber, N., Christopher T., 7 Sandy S. (2017). Wine Consumers’ Environmental Knowledge and Attitudes: Influence on Willingness to Purchase. International Journal of Wine Research, 1(1), 59-72.
Cheah, I. & Ian P. (2009). Attitudes towards Environmentally Friendly Products: The Influence of Ecoliteracy, Interpersonal Influence and Value Orientation. Marketing Intelligence & Planning, 29(5), 452- 472.
Darojat., & Yunitasari, Elly Wuryaningtyas. (2017). Pengukuran Performansi Perusahaan dengan Menggunakan Metode Supply Chain Operation Reference (SCOR). Seminar dan Konferensi Nasional IDEC.
Eneizan, B., Alhamad, A., Zukime, M., Salha, T. (2019). Green Marketing Strategies: Theoretical Approach. American Journal of Economics and Business Management, 2(2), 77-94.
Ezanee, M E., Nadarajan, S., & Norlila M. (2013). Green Business Management and Green Supply Chain Practises: A Case Study In A Manufacturing Organization. Journal of Technology Management, 8(1), 15–33.
Goverment. Regulation. (2014). Law Number 3 year 2014 on Industry of Republic Indonesia.
Junaedi, M.F., & Shellyana. Pengaruh Kesadaran Lingkungan Pada Niat Beli Produk Hijau: Studi Perilaku Konsumen Berwawasan Lingkungan. Benefit, 9(2), 109-201.
Keller, K. (2003). Understanding brands, branding and brand equity. J Direct Data Digit Mark Pract , 5, 7–20.
Kumar P. (2016). State of green marketing research over 25 years (1990-2014): Literature survey and classification. Marketing Intell. Plan, 34, 137–158.
Laroche, Michel., Jasmin, Bergeron., & Guido, Barbaro-Forleo. (2001). Targeting Consumers Who are Willing to Pay More for Environmentally Friendly Products. Journal of Consumer Marketing, 18(6), 503-520.
Ling, C. Y. (2013). Consumers’ Purchase Intention of Green Products: An Investigation of the Drivers and Moderating Variable. Elixir Marketing Management, 57(A), 14503-14509.
Nusraningrum, Dewi. (2018). Implementation Of The Strategy Of Entrepreneurial Production Of Local Products. ICCD (International Conference on Community Development), 1(1), 427-431.
Nusraningrum, Dewi., & Gading, DK. (2021). Purchase Intention of Pregnancy Pillow: Price, Brand Awareness, and Brand Image. Psychology And Education, 58(2), 4536-4550.
Nusraningrum, Dewi., Santoso, Sugeng., Gunawijaya, Jajang., Gading, DK. (2021). Green Operations Management with Green Business and Green Marketing Perspective. Psychology And Education, 58(2), 4526-4535.
Pillai, Sruthi. (2013). Profiling Green Consumers based on their purchase behavior. International Journal of Information, Business and Management, 5(3), 15-25.
Pratiwi, Ni Putu Deviary Kusuma., & Sulhaini, Rinuastuti Baiq Handayani. (2018). The Effect Of Environmental Knowledge, Green Advertising And Environmental Attitude Toward Green Purchase Intention. RJOAS. 6(78). 95-105.
Rini, Ayu Stia., Sukaatmadja, I Putu Gde., Giantari, I Gst. Ayu Kt. (2017). Pengaruh Pengetahuan Lingkungan Dan Kepedulian Lingkungan Terhadap Sikap Dan Niat Beli Produk Hijau “The Body Shop” Di Kota Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 6(1), 137-166.
Rohdayatin, A., Sugito, P., Handayani. K. (2018). Green Supply Chain: Studi Keterkaitannya dengan Kinerja Lingkungan dan Kinerja Finansial. Jurnal Manajemen & Kewirausahaan, 6(2), 103-114.
Saddhono, K. (2020). Indonesian Online Media’s Construction of ‘Maritime’: A Critical Discourse Analysis. Pomorstvo, 34(1), 16-23.
Slack, Nigel. and Lewis, Mike (2007). Operations Strategy. London, Pearson.
Suharyono, S., Dwi Astuti, Marhadi Sastra, & Lidya Wati. (2022). Implementasi Program Pengembangan Kewirausahaan di Politeknik Negeri Bengkalis. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 6(3), 618-632.
Tiyaningsih, T., & Suyitno, Saddhono, K. (2020). Sustainable Technology in Marine Fisheries in Cilacap Regency, Central Java, Indonesia. IJDNE, 15(3), 401-40.
Yadav, R., Dokania, A., & Pathak, G. (2018). The influence of green marketing functions in building corporate image: evidences from hospitality industry in a developing nation. Eletronic Library, 34, 1–5.
Zhu, B. (2013). The Impact of Green Advertising on Consumer Purchase Intention of Green Products. World Review of Business Research, 3(3). 72-80.
Published
2023-08-28
How to Cite
Nusraningrum, D., Sugiyono, S., & Koe, W.-L. (2023). Green Product In Micro Small Medium Enterprises (MSME). Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 7(4), 1161-1167. https://doi.org/10.31849/dinamisia.v7i4.11148
Section
Articles
