Peningkatan Daya Saing Usaha Mikro melalui Program Pelatihan Sustaining Competitive and Responsible Enterprises
Abstract
Micro, small, and medium-sized firms (MSMEs) are required to be highly competitive so that they may thrive in unpredictable markets and contribute to economic growth despite several challenges such as financing, market access, innovation, and productivity. Through the Sustaining Competitive and Responsible Enterprises (SCORE) program at Parahyangan Catholic University, Batch 6, the writing team provided training (workshops) and mentoring (coaching) to MSMEs in Bandung Regency. The major goal of the SCORE program is to help SMEs in Bandung Regency enhance their competitiveness so that they may use their own resources to achieve productivity and expand their competitive edge. The workshop program is implemented with topics such as teamwork and communication, increasing business productivity, financial records, determining the cost of goods sold (HPP), the use of promotional media, and increasing marketing understanding, while personal assistance is provided through visits to MSME production sites at least three times during the program. At the end of the program, there was a rise in MSMEs' development, indicating that 100% of MSMEs had participated in the provision and execution of information boards, HPP calculations, product innovation, and optimization of social media as a promotional medium. This success can help SMEs grow their capabilities, particularly in tackling some of the issues they confront, such as marketing, productivity, accounting, and budgetary restraints. With the settlement of these issues, the next step in strengthening the competitiveness of SMEs, aided by SCORE UNPAR in Bandung Regency, may be taken.
Downloads
References
Darwanto, D. (2013). Peningkatan daya saing umkm berbasis inovasi dan kreativitas (strategi penguatan property right terhadap inovasi dan kreativitas). Jurnal Bisnis Dan Ekonomi, 20(2), 24200.
Dewi, V. I., Iskandarsyah, T., Sulungbudi, B. M., Danil, L., Pratikna, R. N., & Kustedja, E. V. B. (2021). Program Pelatihan Sustaining Competitive And Responsible Enterprises Mendorong Umkm Bangkit Di Era Pandemi. JMM (Jurnal Masyarakat Mandiri), 5(6), 2937–2954.
Dinas Koperasi Dan Usaha Kecil. (2022). Jumlah Usaha Mikro Kecil Menengah (UMKM) Berdasarkan Kabupaten/Kota di Jawa Barat. https://opendata.jabarprov.go.id/id/dataset/jumlah-usaha-mikro-kecil-menengah-umkm-berdasarkan-kabupatenkota-di-jawa-barat
Dinas Koperasi Usaha Kecil Menengah Kabupaten Bandung. (2022). Tujuan Dinas Koperasi Usaha Kecil Menengah Kabupaten Bandung. https://diskop.bandungkab.go.id/p/tujuan-dan-sasaran
Handriani, E. (2011). Analisis faktor daya saing di Kabupaten Semarang. JDM (Jurnal Dinamika Manajemen), 2(1).
Hartono, H., & Hartomo, D. D. (2016). Faktor-faktor yang mempengaruhi perkembangan UMKM di Surakarta. Jurnal Bisnis Dan Manajemen (Journal of Business and Management), 14(1), 15–30.
International Labor Organization. (2018, December 21). BEDO dan SCORE: Bersama membuat perubahan. https://www.ilo.org/jakarta/info/public/fs/WCMS_666140/lang--en/index.htm
Irawan, D. (2020). Peningkatan Daya Saing Usaha Mikro Kecil Dan Menengah Melalui Jaringan Usaha. Coopetition: Jurnal Ilmiah Manajemen, 11(2), 103–116.
Kurniaditama, I. G. K. A. A., Bagaskara, M. C., Aditya, T., & Mahyuni, L. P. (2022). Edukasi Berbagai Alternatif Sumber Pendanaan Bagi Pengembangan UMKM. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 6(4), 1023–1032.
Lantu, D. C., Triady, M. S., Utami, A. F., & Ghazali, A. (2016). Pengembangan model peningkatan daya saing UMKM di Indonesia: Validasi kuantitatif model. The Asian Journal of Technology Management, 15(1), 77.
Nurzamzami, A., & Siregar, E. H. (2014). Peningkatan daya saing UMKM alas kaki di Kecamatan Ciomas, Kabupaten Bogor dan implikasinya terhadap strategi pemasaran. Jurnal Manajemen Dan Organisasi, 5(1), 15–29.
Sedyastuti, K. (2018). Analisis pemberdayaan UMKM dan peningkatan daya saing dalam kancah pasar global. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(1), 117–127.
Sistem Informasi Manajemen Statistik Daerah. (2019). Rekapitulasi Jumlah Usaha Mikro Kecil dan Menengah Tahun 2019 Kabupaten Bandung berdasarkan Jenis Bidang Usaha. https://simasda.bandungkab.go.id/dataset/2180/.-jumlah--umkm-berdadsarkan-jml-pelaku-dan-naker-per-bidang-usaha-tahun-2019
Sistem Informasi Manajemen Statistik Daerah. (2022). UMKM Berdasarkan Sumber Dana Usaha, Sistem Informasi Manajemen Statistik Daerah. https://simasda.bandungkab.go.id/dataset/2185/-umkm-berdasarkan-sumber-dana-usaha
Sri, M., & Ahmad, Y. (2017). Peluang dan Tantangan Pengembangan Usaha Mikro Kecil Menengah (UMKM) Dari Berbagai Aspek Ekonomi. Jurnal Ilmiah Manajemen Dan Bisnis, 2(1), 181–197.