Optimizing Social Media for Doplang Tourism Village Empowerment

  • Senowarsito Senowarsito* Universitas PGRI Semarang
  • Yuli Kurniati Werdiningsih Universitas PGRI Semarang
  • Ibnu Fatkhu Royana Universitas PGRI Semarang
  • Andi Priyolistiyanto Universitas PGRI Semarang
Keywords: Sosial Media, Tourism Village, Lokal Potential

Abstract

The various problems experienced by Doplang Village are the lack of competence and capacity of managers in developing local potential and the absence of involvement of all elements for the role of communities in the advancement of tourist villages.. Another problem is the not optimal use of sosial media in the development of tourist villages. The resolution presented by the team is the competence and capacity of managers in developing lokal potential to support the creation of a tourist village. The various solutions offered will be realized in the form of comprehensive outreach, training, mentoring, monitoring and evaluation in order to obtain optimal results. For this reason, the Sosial Media Optimization program for Empowering Tourism Villages in Doplang needs to be implemented immediately in order to increase the competence and capacity of youth. This program is more focused on empowering the lokal potential of Doplang Village through facilitation and capacitation of Karang Taruna in Doplang Village. The outcome of this endeavor is a rise in the capacity of youth organizations; the pioneering Doplang tourist village managed by Karang Taruna.

Downloads

Download data is not yet available.

References

Gunn, C. A. & Var, T. (2002). Tourism Planning: Basics, Concepts, Cases. London: Routledge
Hermawan, H. (2016). DAMPAK PENGEMBANGAN DESA WISATA NGLANGGERAN TERHADAP EKONOMI MASYARAKAT LOKAL. Jurnal Pariwisata, III(2). http://ejournal.bsi.ac.id/ejurnal/index.php/jp
Indrawan, R., Septriarini, E., Burhanudin, L., & Mulyana, A. R. (2023). Socialization and Digital Marketing Workshop for SMEs in Ngamprah District , West Bandung Regency Sosialisasi dan Workshop Digital Marketing pada UMKM di Kecamatan Ngamprah Kabupaten Bandung Barat. 7(1), 248–256.
Kotler, Philip dan Lane Keller, Kevin. 2016, Manajemen Pemasaran, Edisi Kelima Belas. Jakarta: Erlangga
Larasati, P. A., & Sulistianingsih, D. (2021). Urgensi Edukasi Program Vaksinasi Covid-19 Berdasarkan Peraturan Menteri Kesehatan Nomor 10 Tahun 2021. Jurnal Pengabdian Hukum Indonesia, 04(01), 99–111.
Nitisusastro, M. 2010. Kewirausahaan dan manajemen usaha kecil. Alfabeta: Bandung
Parasuraman A.,dan Valarie A. Zeithaml, Leonard L. Berry, 1985. A Conceptual Model of Service Quality and Its Implications for Future Research The Journal of Marketing, Vol. 49, 41-50
Prabowo, Heri. 2019. Analisis Faktor Yang Mempengaruhi Minat Kunjungan Di Raman Margasatwa Semarang. Jurnal BBM (Buletin Bisnis & Manajemen Jilid 5. Diunduh tanggal 20 April 2019. http://journal.stie-yppi.ac.id/index.php/BBM/article/viewFile/262/210
Sumastuti, Effriyani, Heri Prabowo, Qristin Violinda. 2021. Pengembangan Wisata Kota Semarang. Khasanah Ilmu-Jurnal Pariwisata dan Budaya Jilid 12, 2021. Diunduh tanggal 20 April 2020. https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/view/8889
Trisnawati, A. E., Wahyono, H., & Wardoyo, C. (2018). Pengembangan Desa Wisata dan Pemberdayaan Masyarakat Berbasis Potensi Lokal. Jurnal Pendidikan, 3(1), 29–33. http://journal.um.ac.id/index.php/jptpp/
Tyas, N. W., & Damayanti, M. (2018). Potensi Pengembangan Desa Kliwonan sebagai Desa Wisata Batik di Kabupaten Sragen. Journal of Regional and Rural Development Planning, 2(1), 74. https://doi.org/10.29244/jp2wd.2018.2.1.74-89
Undang-undang Republik Indonesia Nomor 12 Tahun 2008 Tentang Kepariwisataan
Published
2023-08-15
How to Cite
Senowarsito*, S., Werdiningsih, Y. K., Royana, I. F., & Priyolistiyanto, A. (2023). Optimizing Social Media for Doplang Tourism Village Empowerment. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 7(4), 904-909. https://doi.org/10.31849/dinamisia.v7i4.14639
Abstract viewed = 139 times
PDF downloaded = 170 times