Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT
Keywords:
Artificial Intelligence, ChatGPT, Digital marketing, Marketing content, MSMEs, Kedai Uni Im
Abstract
In the digital age, MSMEs must continuously innovate and devise impactful marketing strategies to stay competitive in the midst of intense business competition. Embracing digital marketing is crucial, but it comes with challenges, particularly in creating compelling promotional texts. To address this, the author assisted “Kedai Uni Im”, a MSMEs specializing in Minang Kabau delicacies, by utilizing ChatGPT for marketing content creation. Training and mentoring were provided as part of the science and technology diffusion method. The study's results indicate positive outcomes, including successful implementation of promotional text designs using ChatGPT, increased confidence in creating social media content, and more regular updates on social media platforms. Going forward, it is recommended to explore further benefits of ChatGPT for supporting MSMEs. Additionally, considering the significance and benefits of using ChatGPT for MSMEs, these materials can be replicated and shared broadly with other MSMEs players.
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References
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Naz, T. (2019). Online Shopping Behaviour Technology Advancement: A Great Change in Consumer Behaviour. Proceedings of 10th International Conference on Digital Strategies for Organizational Success. https://doi.org/10.2139/ssrn.3333079
Normawati, R. A., Wardani, S. I., Widayani, A., Komunitas, A., Putra, N., & Fajar, S. (2021). Pemanfaatan Digital Marketing sebagai Sarana Komersialisasi Produk Kampung Batik Kembang Turi Blitar. DINAMISIA: Jurnal Pengabdian Kepada Masyarakat, 5(1), 253–261. https://doi.org/10.31849/dinamisia.v5i2.4157
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Nurhaida, D., Dizar, S., Alisa, I. A., Kartini, A., Suteja, S. M., & Hasna, T. D. (2022). Pendampingan Digital Marketing: Tips Berjualan Dan Beriklan Melalui Instaads. JUARA: Jurnal Wahana Abdimas Sejahtera, 1–10. https://doi.org/10.25105/juara.v3i2.12929
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Shaji George, A., Hovan George, A., & Martin, Asg. (2023). A Review of ChatGPT AI’s Impact on Several Business Sectors. Partners Universal International Innovation Journal (PUIIJ), February, 9–23. https://doi.org/10.5281/zenodo.7644359
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Vajjala, H., Mehta, V., & Oza, N. (2022). Analyzing the diffusion of artificial intelligence across industries: A social network analysis approach. Journal of Business Research, 144, 79-90. https://doi.org/10.1016/j.jbusres.2021.09
Zefriyenni, Z., Eliza, E., Azka, B. P., & Lusiana, L. (2022). Pengembangan UMKM Berbasis Digital Pada UMKM Batu Gadang Kecamatan Lubuk Kilangan Padang. Kumawula : Jurnal Pengabdian Kepada Masyarakat, 5(3), 558–564. https://doi.org/10.24198/kumawula.v5i3.41446
Al-sa, A., & Miller, D. (2023). Exploring the Impact of Artificial Intelligence language model ChatGPT on the User Experience. International Journal on Technology, Innovation, and Management (IJTIM), 3(1), 1–8. https://doi.org/10.54489/ijtim.v3i1.195
An’ars, M. G., Hendrastuty, N., & Putra, D. (2023). Perancangan Teks Promosi UMKM Sikop Arrum Batik Menggunakan Program Berbasis AI ChatGPT. Jurnal Pengabdian Kepada Masyarakat TABIKPUN, 4(1), 11–18. https://doi.org/10.23960/jpkmt.v4i1.109
Balan, S & Rege, J. (2017). Mining for social media: Usage patterns of small businesses. Business Systems Research, 8(1), 43–50. https://doi.org/10.1515/bsrj-2017-0004
Biswas, S. (2023). The Function of chat GPT in Social Media: According to chat GPT. https://doi.org/10.2139/ssrn.4405389
Chen, Y., Wu, C. H., & Lin, S. S. (2021). AI-generated ad creativity and consumer response: The moderating roles of brand familiarity and ad prominence. Journal of Interactive Marketing, 54, 101–113. https://doi.org/10.1016/j.intmar.2020.11.002
Choudhury, A., Singh, A., & Dwivedi, Y. . ; (2022). E-commerce adoption in emerging economies: a systematic review and research agenda. Journal of Business Research, 142, 428–441. https://doi.org/10.1016/j.jbusres.2021.11.010
Cordero, J., Barba-Guaman, L., & Guamán, F. (2022). Use of chatbots for customer service in MSMEs. Applied Computing and Informatics. https://doi.org/10.1108/ACI-06-2022-0148
Daud, I., Nurjannah, D., Mohyi, A., Ambarwati, T., & Cahyono, Y. (2022). The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs. International Journal of Data and Network Science, 6, 37–44. https://doi.org/10.5267/j.ijdns.2021.10.006
Deng, J., & Lin, Y. (2022). The Benefits and Challenges of ChatGPT: An Overview. Frontiers in Computing and Intelligent Systems, 2(2), 81–83. https://www.urbangateway.org/news/benefits-and-challenges-urbanization
Erick Karunia, Ahmad Juliana, Syahran, Ahmatang, Nurul Hidayat, Budi Hasyim, Muh. Irfandy Azis, & Shalahuddin. (2021). Digital Marketing Training for UMKM of Tarakan City. International Journal Of Community Service, 1(2), 189–200. https://doi.org/10.51601/ijcs.v1i2.3
Esya, L., Nurhaida, D., Putri, B. Y., & Adinda, N. (2021). Penanggulangan Dampak Covid-19 Melalui Pendampingan Wirausaha Rumah Tangga dan Penjualan Online Produk “Kripik Kentang.” Jurnal AKAL : Abdimas Dan Kearifan Lokal, 2(2), 76–82. https://doi.org/10.25105/akal.v2i2.10268
Goh, K. Y., Heng, C. S., Lin, Z., & Chua, Y. H. (2020). Effects of artificial intelligence (AI) on customer behavior: A review and agenda for future research. Journal of Business Research, 116, 583–600. https://doi.org/10.1016/j.jbusres.2020.05.025
Gunarso, D., Natanael, F., Limanuel, F., Enrico, I. J., Ginting, M. L., Valentino, T., & Maliki, L. (2021). Digital Marketing Calendar Untuk Bisnis Kuliner: Pendampingan Sosial Media Instagram @Inidapurmakwaw Untuk Keberlangsungan Di Era New Normal. Jurnal Abdi Masyarakat Indonesia (JAMIN), 3(2), 121–135. https://doi.org/10.25105/jamin.v3i2.10424
Guntoro, G., Costaner, L., & Lisnawita, L. (2015). Aplikasi Chatbot untuk Layanan Informasi dan Akademik Kampus Berbasis Artificial Intelligence Markup Language ( AIML ). Digital Zone: Jurnal Teknologi Informasi Dan Komunikasi, 11(2), 291–300. https://doi.org/10.31849/digitalzone.v11i2.5049
Korobov, Y. (2020). Impact of digitalization on consumer behaviour and marketing activity in financial markets. SHS Web of Conferences (Vol. 73), 01013. https://doi.org/10.1051/shsconf/20207301013
Muna, A., Ausat, A., Azzaakiyyah, H. K., Subang, U., Studi, P., Perpustakaan, I., Hukum, F., Studi, P., Publik, A., & Ilmu, F. (2023). The Role of ChatGPT in Enabling MSMEs to Compete in the Digital Age. INNOVATIVE: Journal Of Social Science Research, 3, 622–631. https://doi.org/10.31004/innovative.v3i2.346
Naz, T. (2019). Online Shopping Behaviour Technology Advancement: A Great Change in Consumer Behaviour. Proceedings of 10th International Conference on Digital Strategies for Organizational Success. https://doi.org/10.2139/ssrn.3333079
Normawati, R. A., Wardani, S. I., Widayani, A., Komunitas, A., Putra, N., & Fajar, S. (2021). Pemanfaatan Digital Marketing sebagai Sarana Komersialisasi Produk Kampung Batik Kembang Turi Blitar. DINAMISIA: Jurnal Pengabdian Kepada Masyarakat, 5(1), 253–261. https://doi.org/10.31849/dinamisia.v5i2.4157
Nurhaida, D., Busnetty, I., Rustam, R., Nurhasna, F. A., & Prasetya, A. (2023). Social media content optimization assistance for the community of Tanah Abang Traders Association ‘HIPTA .’ Community Empowerment, 8(2), 148–154. https://doi.org/10.31603/ce.8608
Nurhaida, D., Dizar, S., Alisa, I. A., Kartini, A., Suteja, S. M., & Hasna, T. D. (2022). Pendampingan Digital Marketing: Tips Berjualan Dan Beriklan Melalui Instaads. JUARA: Jurnal Wahana Abdimas Sejahtera, 1–10. https://doi.org/10.25105/juara.v3i2.12929
Pramuki, NMWA & Kusumawati, N. (2021). The Influence of Product Innovation, Digital Marketing and Competitive Advantage in Improving the Marketing Performance of Small and Medium Industries in Bali. Advances in Economics, Business and Management Research, 175, 248–254. https://doi.org/10.2991/AEBMR.K.210510.040
Puspitasari, P., Nilasari, B. M., Kristaung, R., & Baliartati, B. O. (2022). Penyuluhan Peningkatan Kinerja UMKM di Masa Pandemi Covid-19. JUARA : Jurnal Wahana Abdimas Sejahtera, 3, 209–217. https://doi.org/10.25105/juara.v3i2.13394
Rosyady, A. F., Hamdi, F. L., Rizky, R. A., Gendis, K., Harli, P., Andra, M., & Ramadhan, K. (2022). Digitalisasi UMKM Untuk Meningkatkan Nilai Ekonomis dan Inovasi pada Industri Kreatif. Journal of Electrical Engineering and Computer (JEECOM), 4(1), 18–23. https://doi.org/10.33650/jeecom.v4i1.3660
Salindri, Y. A., Sulistyo, A., Annisa, R., Hadianto, F., & Arifkusuma, M. (2022). Pemberdayaan UKM YAD Blangkon Yogyakarta Melalui Pemasaran Berbasis Digital Sebagai Upaya Menembus Pasar Global. Jurnal Inovasi Dan Pengabdian Masyarakat Indonesia (JIPMI), 1(4), 41–46. https://doi.org/10.26714/jipmi.v1i4.62
Selamat, M. A., & Windasari, N. A. (2021). Chatbot for SMEs: Integrating customer and business owner perspectives. Technology in Society, 66(January), 101685. https://doi.org/10.1016/j.techsoc.2021.101685
Shaji George, A., Hovan George, A., & Martin, Asg. (2023). A Review of ChatGPT AI’s Impact on Several Business Sectors. Partners Universal International Innovation Journal (PUIIJ), February, 9–23. https://doi.org/10.5281/zenodo.7644359
Sudirman, A., Alaydrus, S., Rosmayati, S., Syamsuriansyah, S., Nugroho, L., Arifudin, O., Hanika, I. M., Haerany, A., Rusmana, F. D., & Rijal, K. (2020). Perilaku Konsumen Dan Perkembangannya Di Era Digital. Widina Bhakti Persada.
Vajjala, H., Mehta, V., & Oza, N. (2022). Analyzing the diffusion of artificial intelligence across industries: A social network analysis approach. Journal of Business Research, 144, 79-90. https://doi.org/10.1016/j.jbusres.2021.09
Zefriyenni, Z., Eliza, E., Azka, B. P., & Lusiana, L. (2022). Pengembangan UMKM Berbasis Digital Pada UMKM Batu Gadang Kecamatan Lubuk Kilangan Padang. Kumawula : Jurnal Pengabdian Kepada Masyarakat, 5(3), 558–564. https://doi.org/10.24198/kumawula.v5i3.41446
Published
2023-08-15
How to Cite
Nurhaida*, D., Amran, E., Nugraha, E. R., Osman, A. F. B., & Shafira, A. N. (2023). Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 7(4), 910-918. https://doi.org/10.31849/dinamisia.v7i4.15005
Section
Articles
