PELATIHAN BRANDING SEKOLAH PADA SOSIAL MEDIA DI SMP IT MADANI

  • Wenni Syafitri Program Studi Teknik Informatika, Fakultas Ilmu Komputer, Universitas Lancang Kuning
  • Loneli Costaner Program Studi Teknik Informatika, Fakultas Ilmu Komputer, Universitas Lancang Kuning
Keywords: Branding, Information Technology, Social Media

Abstract

SMP IT Madani has 10 teachers and 99 students till now. To improve the promotion of SMP IT Madani, various promotional activities have been carried out, one of which is the expo. Evaluation mechanism is not done optimally for promotion. Inappropriate promotion mechanism and evaluation that is not optimal, so that it will impact on school branding. Branding is a mechanism to highlight what is characteristic of the school as well as being a place for school promotion. The target of community service is to realize the school branding training for teachers and school management using information technology to the fullest. This activity has been successfully implemented, step by step carried out carefully. This activity also succeeded in carrying out knowledge transfer activities to our partners, namely SMP IT Madani. Knowledge transferred is how to do effective school branding. The evaluation of this activity is a measurement using the Guttman scale. The evaluation results show success by obtaining a value of 1 for each CS and CR scale.

Downloads

Download data is not yet available.

References

M. Bampo, M. T. Ewing, D. R. Mather, D. Stewart, and M. Wallace, “The effects of the social structure of digital networks on viral marketing performance,” Inf. Syst. Res., vol. 19, no. 3, pp. 273–290, 2008.

T. Bishop and J. Rowley, “Digital marketing in independent libraries in the United Kingdom,” J. Librariansh. Inf. Sci., vol. 45, no. 4, pp. 323–334, 2013.

D. J. Faulds and W. G. Mangold, “Developing a Social Media and Marketing Course,” Mark. Educ. Rev., vol. 24, no. 2, pp. 127–144, Jul. 2014.

B. Ghosh and A. Stock, “Advertising Effectiveness, Digital Video Recorders, and Product Market Competition,” Mark. Sci., vol. 29, no. 4, pp. 639–649, Jul. 2010.

P. K. Kannan and H. “Alice” Li, “Digital marketing: A framework, review and research agenda,” Int. J. Res. Mark., vol. 34, no. 1, pp. 22–45, Mar. 2017.

M. M. Mariani, M. Di Felice, and M. Mura, “Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations,” Tour. Manag., vol. 54, pp. 321–343, Jun. 2016.

E. W. T. Ngai, “Internet marketing research (1987‐2000): a literature review and classification,” Eur. J. Mark., vol. 37, no. 1/2, pp. 24–49, Feb. 2003.

A. Persaud and I. Azhar, “Innovative mobile marketing via smartphones,” Mark. Intell. Plan., vol. 30, no. 4, pp. 418–443, Jun. 2012.

M. Rogers, C. Chapman, and V. Giotsas, “Measuring the diffusion of marketing messages across a social network,” J. Direct, Data Digit. Mark. Pract., vol. 14, no. 2, pp. 97–130, Nov. 2012.

Y. Yang, Y. C. Yang, B. J. Jansen, and M. Lalmas, “Computational Advertising: A Paradigm Shift for Advertising and Marketing?,” IEEE Intell. Syst., vol. 32, no. 3, pp. 3–6, May 2017.

R. J. Howell, “The Guttman Approach to Modeling Drug Sequences :,” vol. 6, no. 3, pp. 1–15, 2010.

Published
2019-06-30
How to Cite
Wenni Syafitri, & Loneli Costaner. (2019). PELATIHAN BRANDING SEKOLAH PADA SOSIAL MEDIA DI SMP IT MADANI. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 3(1), 158-166. https://doi.org/10.31849/dinamisia.v3i1.2804
Abstract viewed = 20 times
PDF downloaded = 30 times