Pemilihan Strategi Pemasaran di Era Digital pada Kelompok Ibu PKK Desa Gadingharjo
Community engagement activities in the form of counseling to mothers of family empowerment and welfare in Gadingharjo Village, Sanden Sub-District, Bantul Regency is aim to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 so the products can be marketed widely by utilizing an application-based marketplace that is currently being popular in Gadingharjo Village, namely Shopee application. Counseling aims to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 with lecturing, demonstrating, question & answer, and practicing methods. The benefits that can be obtained by participants from community service activities are increased knowledge and understanding of mothers of family empowerment and welfare in Gadingharjo Village about industry 4.0 and about choosing digital marketing strategies by utilizing an application-based marketplace.
Azizah, N., Erly Rofianti Wahyudi, Khoirrun Nissa, Amelia Fibrianti Wahyudi, & Siti Khoiruli Ummah. (2019). “Pemberdayaan Istri Nelayan Melalui Pelatihan Digital Marketing Strategy (DMS) Darah Biru”, Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 3(1), 131-141.
Ghazawneh, A., & Henfridsson, O. (2015). “A paradigmatic analysis of digital application marketplaces”, Journal of Information Technology, 30(3), 198-208.
Hariharasudan, A., & Kot, S. (2018). “A scoping review on digital english and education 4.0 for industry 4.0”, Social Sciences, 7(11), 1-13.
Hong, I.B. and Cho, H. (2011), “The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: intermediary trust vs. seller trust”, International Journal of Information Management, 31(5), 469-479.
Kotler, Philip., Kertajaya, Hermawan., Setiawan, Iwan. (2017). Marketing 4.0: Moving from Traditional to Digital. John Wiley & Sons, Inc., Hoboken, New Jersey.
Liu, Y., & Tang, X. (2018). “The effects of online trust-building mechanisms on trust and repurchase intentions”, Information Technology & People, 31(3), 666-687.
Lukiyanto, Kukuh (2017). Entrepreneur Sebagai Marketer. Diakses pada Oktober 2018, tersedia di: http://binus.ac.id/malang/2017/09/entretrepreneur-sebagai-marketer/.
McGuigan, L., & Murdock, G. (2015). “The medium is the marketplace: Digital systems and the intensification of consumption”, Canadian Journal of Communication, 40(4), 717–726.
Prasetiantono, A. Tony (2018). Revolusi Industri 4.0. Diakses pada Oktober 2018, tersedia di: https://psekp.ugm.ac.id/2018/04/10/revolusi-industri-4-0/.
Purwana ES., Rahmi., Aditya, Shandy. (2017). “Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit”, Jurnal Pemberdayaan Masyarakat Madani, 1(1), 1-17.
Selander, L., Henfridsson, O. and Svahn, F. (2013). “Capability Search and Redeem across Digital Ecosystems”, Journal of Information Technology, 28(3), 183-197