Peningkatan SDM UMKM Melalui Pengayaan Packaging Produk di Kecamatan Jombang Kota Cilegon
Abstract
The number of Micro, Small and Medium Enterprises (MSMEs) in the city of Cilegon has decreased significantly from 2016 to 2019 amounting to 34,870. The micro and small businesses that are assisted by Posyantek Al-Ikhlas still have problems in developing their product management. On average, MSME actors do not yet master the knowledge of packaging. From these problems, it is necessary to enrich skills regarding packaging with methods training accompanied by mentoring. This training and mentoring program is expected to improve the skills of MSME players in packaging so that they can add value to products and can compete in modern markets. This program will be implemented in four stages including (1) socialization, (2) preparation, (3) implementation of activities, and (4) monitoring and evaluation.
Downloads
References
Angeline, Mia. 2010. Cara Desain Kemasan Produk Mempengaruhi Respons Motif Kognitif Dan Perilaku Konsumen. Jurnal Humaniora.Vol.1 No.2.
Asyhari, dkk. 2018. Pengembangan produk nutrasetika berbasis sayuran organik bagi petani sayuran organik. Unnisula.
Damayanti, C. 2015. Packaging The Brand. Modul pelatihan. Rumah Kemasan Bandung.
Kotler, Philip. 2000. Marketing Management. Edisi Milenium. Prentice Hall Intl Inc New Jersey.
Kotler, Philip, and Gary Armstrong. 2012. Prinsip-prinsip pemasaran. Edisi 13. Jilid 1. Jakarta : Erlangga.
Nelvia I, dkk. 2017. Pembekalan Wirausaha Mandiri Bagi UMKM Makanan Tradisional. Fakultas Ekonomi UNAND.
Simamora, Bilson. 2007. Panduan Riset dan Perilaku Konsumen. Jakarta: Gramedia
Syahputri, ria. 2015. Pengaruh kemasan, merek dan harga terhadap loyalitas pada ukm kripik singkong sulis di samarinda. E-journal ilmi administrasi bisnis.
http://kecjombang.cilegon.go.id/index.php/web/data/posyantek.