Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya
Abstract
The Covid-19 pandemic has had an adverse impact on the sustainability of Indonesia's economic life, especially for Small, Micro and Medium Enterprises (MSMEs). The strategy of MSME actors in dealing with the Covid-19 pandemic situation can allegedly be done through online product marketing. Based on the identification of the previous problem, the Covid-19 pandemic has caused MSME turnover to decline. Because usually these products from MSMEs are marketed to customers at meetings organized by the surrounding community, innovation means an idea, product, information technology that can be used. MSME actors make interesting flyers about their products to be distributed to various business social media so that they can be known by a wide audience. Amondeys Cake and Adirasa Cake have tried to develop themselves through this online marketing. However, beverage SMEs still need creative efforts to produce unique and interesting products.
Downloads
References
Amri, A. (2020). Pengaruh Periklanan Melalui Media Sosial Terhadap UMKM di Indonesia di Masa PAndemi. Jurnal Brand, 2(1), 123–130. Retrieved from https://www.academia.edu/42672824/Dampak_Covid-19_Terhadap_UMKM_di_Indonesia
Arifudin, O., Damayanti Rusmana, F., Tanjung, R., & Wahrudin, U. (2020). Inovasi Kemasan Dan Perluasan Pemasaran Dodol Nanas Di Subang Jawa Barat. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 4(3), 408–417. https://doi.org/10.31849/dinamisia.v4i3.4469
Atsar, A., & Fadlian, A. (2021). Sosialisasi Kegiatan Penyuluhan Umkm Mewujudkan Perekonomian Masyarakat Yang Mempunyai Potensi Dan Peran Strategis Menurut Undang-Undang No. 20 Tahun 2008. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(5), 1202–1210. https://doi.org/10.31849/dinamisia.v5i5.4142
Ayuningtyas, A., Yuliani Indrianingsih, & Uyuunul Mauidzoh. (2020). Pengenalan, Optimalisasi Optimalisasi Pengenalan Produk Unggulan Desa Melalui Pelatihan Website Promosi Kecamatan Patuk Gunungkidul. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 4(3), 490–495. https://doi.org/10.31849/dinamisia.v4i3.3782
Costaner, L., Guntoro, & Lisnawita. (2021). Pelatihan Keterampilan Membuat Informasi Berbasis Video Digital Pada Ikatan Remaja Masjid. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(4), 843–849. https://doi.org/10.31849/dinamisia.v5i4.7253
Fitriati, D., Hidayah, N. Y., & Maspiyanti, F. (2021). Membangun Masyarakat Mandiri dimasa Pandemi COVID-19 Melalui Pelatihan Akutansi Biaya Produk dan Teknik Pemasaran Digital.
Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(4), 911–920. https://doi.org/10.31849/dinamisia.v5i4.5544
Hardilawati, W. laura. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1), 89–98. https://doi.org/10.37859/jae.v10i1.1934
Ismail, I., Ulat, M. A., Gunaisah, E., Muhfizar, M., & Poltak, H. (2021). Pelatihan Teknologi Sistem Informasi bagi Nelayan pada Masa Covid-19 di Era Digital. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(3), 566–574. https://doi.org/10.31849/dinamisia.v5i3.4487
Normawati, R. A., Ike Wardani, S., & Widayani, A. (2020). Pemanfaatan Digital Marketing sebagai Sarana Komersialisasi Produk Kampung Batik Kembang Turi Blitar. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(1), 253–261. https://doi.org/10.31849/dinamisia.v5i2.4157
Rahman, T., & Nurdian, Y. (2021). Pendampingan Pemanfaatan Teknologi Digital Untuk Meningkatkan Pemasaran Toko Roti Di Pabian Sumenep. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(3), 645–650. https://doi.org/10.31849/dinamisia.v5i3.4727
Soetjipto, N. (2020). Ketahanan UMKM Jawa Timur Melintasi Pandemi COVID-19. In Uki (Ed.), Penerbit K-Media (2020th ed.). Yogyakarta: K-Media.
Thaha, A. F. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Jurnal Brand, 2(1), 147–153. Retrieved from https://ejournals.umma.ac.id/index.php/brand
Wiguna, R. I., Menap, Asmawariza, L. H., Husen, L. M. S., Pa’ni, D. M. K., Yulisutomo, S., & Apriani, L. A. (2021). Pemberdayaan Siswa Melalui Penerapan Program Health Promotion Model Sebagai Upaya Pencegahan Covid-19. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(4), 879–886. https://doi.org/10.31849/dinamisia.v5i4.7176
