SOCIAL COMMERCE-BASED ERP MODEL FOR PRODUCTION PLANNING AT PINEROMA PERFUME
DOI:
https://doi.org/10.31849/e4q0cw19Keywords:
Model Enterprise Resource Planning (ERP), integrasi perdagangan sosial, Business Process Re-engineering (BPR), perencanaan produksi, Usaha Mikro, Kecil, dan Menengah (UMKM)Abstract
Perkembangan teknologi digital mendorong UMKM untuk mengelola proses bisnis secara lebih terpadu, terutama pada pengelolaan pemesanan dan perencanaan produksi. Pineroma Perfume sebagai UMKM yang menggunakan media sosial dalam kegiatan pemasaran masih melakukan pencatatan pesanan serta pengelolaan persediaan secara manual, sehingga berpotensi menyebabkan inefisiensi operasional. Penelitian ini bertujuan merancang model Enterprise Resource Planning (ERP) berbasis social commerce guna mendukung perencanaan produksi yang lebih terorganisasi. Pendekatan penelitian yang digunakan bersifat deskriptif dengan metode studi kasus melalui observasi dan wawancara, dilengkapi analisis Business Process Re-engineering (BPR) serta pemodelan Unified Modeling Language (UML). Hasil analisis penelitian memperlihatkan bahwa rancangan sistem mampu mengintegrasikan pemesanan daring, pengelolaan stok, dan proses produksi ke dalam satu alur kerja yang lebih terstruktur serta terdokumentasi dengan baik. Secara konseptual, model yang diusulkan memberikan kontribusi terhadap pengembangan integrasi ERP dan social commerce dalam konteks UMKM berbasis media sosial. Selain itu, rancangan sistem juga mendukung proses verifikasi pembayaran, pencatatan data pesanan secara otomatis, serta membantu koordinasi antara admin, divisi produksi, dan gudang dalam proses pengelolaan pesanan dan perencanaan produksi. Penelitian berikutnya disarankan untuk melakukan implementasi dan pengujian empiris guna menilai efektivitas sistem terhadap peningkatan efisiensi operasional serta kualitas pengelolaan data dan pelayanan kepada konsumen.
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