Pengaruh Display Toko Dan Paket Bonus Terhadap Pembelian Tidak Terencana (Impulse Buying) (Studi Kasus Pada Indomaret Kecamatan Minas Jaya)

Abstract

This research aims to determine and analyze the influence of store displays and bonus packages partially and simultaneously on unplanned purchases (Impulse Buying) at Indomaret, Minas Jaya District. This research was conducted at Indomaret, Minas Jaya District with a research population of 3145 people. In this research, the sampling technique used is the method Probabilty Sampling with technique simple random sampling. Determination of the sample size used the Slovin formula with a sample size of 97 people. The results of the research are (1) partial store displays have a significant and positive influence on unplanned purchases (Impulse Buying) with t value_count 3,007 > t_table 1.98552, (2) the bonus package partially has a significant and positive influence on unplanned purchases (Impulse Buying) with t value_count 3,007 > t_table 1.98552, (3) Store displays and bonus packages simultaneously have a significant influence on impulse buying with value F_count 22,719 > F_table 3.94, and (4) Influence shop displays and bonus packages against impulse buying amounting to 32.6%, while the remaining 67.4% was influenced by external factors not discussed in this study.