LANGUAGE ANALYSIS IN NEW STUDENTS ADMISSION FLYERS

Abstract

Attracting and enlisting new students is a difficult task in the cutthroat world of higher education. One of the most important recruitment tools, admission flyers convey the academic offerings, brand identity, and value proposition of an institution. The language used in these flyers has a big impact on how effective they are. A subfield of linguistics called language analysis looks at the pragmatics, semantics, and structure of language. It offers important insights for creating persuasive application materials. This study examines five important language analysis components found in admission flyers: brand consistency, cultural sensitivity, persuasive messaging, semantic precision, and personalization and customization. By utilizing these language strategies, educational institutions can improve their recruitment efforts by making sure their messaging is understood by potential students, which will increase engagement and increase enrollment success.