Canva Application Training to Increase Cake Business Productivity in Teluk Jambe Timur, Karawang
Pelatihan Aplikasi Canva untuk Meningkatkan Produktifitas Usaha Kue di Teluk Jambe Timur Karawang
DOI:
https://doi.org/10.31849/dinamisia.v8i4.20514Keywords:
Canva Application, Marketing, Cake Business ProductivityAbstract
Teluk Jambe Timur is a village in Karawang Regency, West Java which has a very strategic location. This is a business opportunity for several groups of housewives. The main problem faced by partners is that the marketing process is only based on orders and needs of existing customers, so their business is underdeveloped. The output of the activity is improving skills in information technology such as photo editing using Canva which is needed to beautify the appearance of promotional media. The method used is a training method for optimizing cake production as well as digital marketing training which will be accompanied by the implementing team and students. The essence of the training activity is to generate lots of ideas and then produce new designs that are unique to each product by developing product ideas. The end of the activity resulted in fluency, flexibility, originality and elaborative innovation regarding logos, packaging designs, more attractive promotional media covers which progressively increased before using the Canva application and after attending training of at least 85% to 95%.
References
Al-zyoud, M. F. (2018). Does-social-media-marketing-enhance-impulse-purchasing-among-female-customers-case-study-of-Jordanian-female-shoppersJournal-of-Business-and-Retail-Management-Research.pdf. 13(2), 135–151.
Alnsour, M., Ghannam, M., Al-Natour, R., & Alzeidat, Y. (2018). Journal of Internet Banking and Commerce Social Media Effect on Purchase Intention: Jordanian Airline Industry Mustafa Ghannam Rawand Al-Natour Yousef Alzeidat. Journal of Internet Banking and Commerce, 23(2). http://www.icommercecentral.com
Budiman, S. (2021). The Effect of Social Media on Brand Image and Brand Loyalty in Generation Y. 8(3), 1339–1347. https://doi.org/10.13106/jafeb.2021.vol8.no3.1339
Dian Yunita. (2022). Meningkatkan Kualitas Produk dan Pelatihan Canva Pada Usaha Jamu Tradisional di Dusun Kawur. Seminar Nasional Patriot Mengabdi II Tahun 2022 Lembaga Penelitian dan Pengabdian Universitas 17 Agustus 1945 Surabaya, 2(1), 329–331.
Fitriasari, F. (2020). How do Small and Medium Enterprises ( SMEs ) survive the COVID-19 outbreak ? Research method. Jurnal Inovasi Ekonomi, 05(02), 53–62. https://ejournal.umm.ac.id/index.php/JIKO/article/view/11838
Hernando, R., Hastuti, D., & Sukmawati, N. (2022). Home industry development through digital marketing with canva application optimization. Jurnal Paradigma Ekonomika, 17(3), 2085–1960.
Khan, A. R., & Islam, M. A. (2017). International Journal of Economics, Commerce and Management The Impact of Digital Marketing on Increasing Customer Loyalty : A Study on Dhaka City, Bangladesh. International Journal of Economics, Commerce …, V(4), 521–528. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2989948
M.Romli, A. S. (2012). Jurnalistik Online: Panduan Praktis Mengelola Media Online. Nuansa Cendekia.
Nuril Esti Khomariah, & Puteri Noraisya Primandari. (2021). Pelatihan Desain Grafis Menggunakan Aplikasi Canva Untuk Pelaku Usaha Toko Ikan “Sub Aquatic” Sebagai Strategi Digital Marketing. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 2(3), 795–801. https://doi.org/10.31949/jb.v2i3.1393
Tiawan, Musawarman, Sakinah, L., Rahmawati, N., & Salman, H. (2020). Pelatihan Desain Grafis Menggunakan Aplikasi Canva Tingkat Smk Di Smkn 1 Gunung Putri Bogor. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 476–480. https://doi.org/10.31949/jb.v1i4.417
Wahyuningsih, S. (2019). Pengaruh Pelatihan dalam Meningkatkan Produktivitas Kerja Karyawan. Jurnal Warta, 60(April), 91–96.
