IMPLEMENTATION OF MARKETING AND FINANCIAL DIGITALIZATION IN COOPERATIVES AND MSMES IN GUNUNG NAGO, PAUH DISTRICT, PADANG CITY
DOI:
https://doi.org/10.31849/73s1n228Keywords:
marketing digitalization, financial digitalization, MSMEs, website, QRISAbstract
This community service article aims to evaluate the effectiveness of a digital marketing and financial digitalization program for cooperatives and MSMEs in Gunung Nago, Pauh District, Padang City. The main problems faced by partners include low digital literacy, limited use of digital platforms for business promotion, and suboptimal financial management practices. The program was implemented using a participatory approach through learning by doing methods, including website development, social media management, Microsoft Excel-based financial recording, and QRIS introduction. The evaluation used a pre-test and post-test design involving 20 participants across four key indicators: digital marketing, e-commerce, digital account management, and promotional messaging. The results show an increase in the average score from 52.1 to 79.8, with a gain score of 0.57, categorized as moderate to high improvement. These findings indicate that hands-on training significantly enhances MSME readiness in adopting digital technologies and supports sustainable business development through digital transformation.
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