RH Laksmana's Yam Flour Market Expansion with Technology and Digital Marketing
Ekspansi Pasar Tepung Ubi RH Laksmana dengan Implementasi Teknologi dan Pemasaran Digital
DOI:
https://doi.org/10.31849/dinamisia.v9i2.23602Keywords:
cassava flour, cassava chips dryer, sieving machine, efficiency, hygieneAbstract
Cassava is one of the primary food commodities with a strategic role in supporting food security. In Riau Province, cassava production centers continue to grow annually. One of the cassava-based products with increasing demand in both national and international markets is cassava flour. RH Laksmana Cassava Flour is a producer located in Kampar Regency, relying on sunlight for drying cassava chips and manually sieving flour using a 40 cm kitchen sieve, which is inefficient. Marketing efforts are limited to personal social media accounts. This community service project implemented two machines, provided a website and its training, and conducted digital marketing training. Results showed a 41.6% improvement in sieving time efficiency and a 140% increase in sieved production output. Drying processes also became more hygienic and weather-independent, with a capacity of 160 kg/day
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