The Effect of Using Social Media on Academic Performance of Faculty Members during Covid-19 Pandemic

Keywords: Academic Performance, Covid-19 Pandemic, Faculty Members, Paradigm-Shift, Social Media


The use of social media has increased in schools and universities due to the new norms of teaching and learning during the Covid-19 pandemic. However, this educational paradigm shift requires further surveys to explore the potentials and restrictions, particularly in the context of Afghanistan. Therefore, a quantitative method and descriptive survey design are adopted to examine the effect of using social media (Facebook, WhatsApp, and Telegram) on the academic performance (Mean Scores of GPA) of Afghanistan faculty members who are pursuing their postgraduate studies at Universiti Teknologi Malaysia (UTM). The participants are (N=103 male and female) who are randomly selected. The data is collected through a structured survey google form. Frequency and percentage statistical analysis, Independent-Samples T-test, and Independent-Measures ANOVA are performed as data analysis techniques. The results show a large number of WhatsApp users in terms of frequency and percentage among faculty members of Afghanistan who are using social media. The findings also examine that there is no significant difference between the mean scores of GPA in the academic performance of faculty members using different types of social media. In conclusion, the study contributes to establishing an in-depth understanding of the effect of using social media on the academic performance among faculty members based on the new policies of e-learning implementation by the Ministry of Higher Education during the Covid-19 pandemic.  


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Author Biographies

Mohammad Naim Rahim, Kunduz University, Kunduz, Afganistan

Mohammad Naim Rahim is a postgraduate student at UTM (University Technology Malaysia). He is also a Master of Education in TESL from UTM since 2020. Currently, he is working as an Associate Professor at the Kunduz University of Afghanistan. He had been working as Assistant Professor in the Department of English Language and Literature at the Education Faculty of the Kunduz University since 2010. He is also an Alumni of IVLP (International Visitor Leadership Program) from the USA in 2014. In addition, he is a poet, and his first poetry book was published in 2017. He has three new poetry books that are ready for publication. He has also published many journal articles in Scopus Indexed and other indexed Journals focusing on the Future of Education, TESL, Elearning, Innovation in Teaching and Learning, and Blended Learning.

Mohamad Bilal Ali, Universiti Teknologi Malaysia, Johor Bahru, Malaysia

Dr. Mohamad Bilal Ali is a professor in Universiti Teknologi Malaysia - UTM,  Johor Bahru, Malaysia. His research interest is robotic in education at primary level to enhance HOTS and PBL, educational technology, secondary education, teacher education, teacher training, and lifelong learning.


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How to Cite
Rahim, M. N., & Ali, M. B. (2021). The Effect of Using Social Media on Academic Performance of Faculty Members during Covid-19 Pandemic . Utamax : Journal of Ultimate Research and Trends in Education, 3(2), 106-114.
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