Hot Spring Socialization and Digital Marketing for Disaster-Resilient Tourism Village

Sosialisasi Mata Air Panas dan Pemasaran Digital untuk Desa Wisata Tangguh Bencana

Abstract

This community service project aimed to analyze strategies for strengthening the Disaster-Resilient Tourism Village (Desa Wisata Tangguh Bencana) in Nagari Aia Angek, X Koto District, Tanah Datar Regency, by focusing on two core approaches: socializing the potential of local hot springs as a tourist attraction and implementing an integrated digital marketing strategy to ensure the village's sustainability. Utilizing socialization and participatory workshop methods, the project found that raising awareness about the hot springs not only increased the community's understanding of their economic and environmental conservation value but also successfully reinforced the local identity as a natural tourism destination. Furthermore, the adoption of an integrated digital marketing strategy proved significantly effective in expanding tourism promotion, attracting visitors from diverse regions, and building a positive image for the tourism village at regional and national levels. The successful synergy between managing valuable local resources and leveraging modern digital technology has created a development model that is demonstrably resilient, adaptive, and sustainable. This outcome underscores that successful tourism village development relies not just on natural potential but crucially on the ability of local stakeholders to integrate traditional local wisdom with modern strategies, positioning Nagari Aia Angek as an exemplary model for disaster-resilient tourism villages relevant to contemporary global and local challenges.