PELATIHAN BISNIS DIGITAL UNTUK GENERASI Z: MEMANFAATKAN MEDIA SOSIAL SEBAGAI PELUANG USAHA BAGI SISWA SLTA
DOI:
https://doi.org/10.31849/23q8sm64Keywords:
Manajemen Konten, Media Sosial, Literasi Digital, Kewirausahaan Siswa, Pelatihan InteraktifAbstract
This community service activity aimed to enhance students’ understanding of social media content management for digital entrepreneurship at SMA PGRI Pekanbaru. The 8-hour workshop involved 50 selected students and focused on three key areas: content planning, social media algorithm optimization, and content performance analysis. Evaluation using questionnaires and quizzes showed a significant improvement of 82.5% in participants’ understanding. Specifically, the ability to create content schedules increased from 25% to 89%, strategic hashtag usage from 18% to 76%, and content insight analysis from 12% to 68%. Additionally, 73% of students could create a one-week content calendar, and 65% identified optimal posting times based on audience analysis.
The learning-by-doing approach through business account simulations proved effective. Main challenges included limited student perspectives and varying levels of digital literacy. Solutions included self-study modules and group division based on skill levels. The program recommends integrating social media content management into school entrepreneurship curricula with continuous practice and periodic evaluation.
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