Brand Strategy Training Using Artificial Intelligence to Improve Students’ Competence at SMKN 8 Pekanbaru
DOI:
https://doi.org/10.31849/tn2brm09Keywords:
Brand Strategy, Artificial Intelligence, ChatGPT, SMKN 8 PekanbaruAbstract
Brand Strategy Training using Artificial Intelligence aims to equip students of SMKN 8 Pekanbaru with the ability to understand, design, and implement effective brand strategies in the digital era. The training materials cover the basic concepts of brand strategy, the importance of personal branding for vocational students, and the main elements in building a strong self-image. Participants are guided to learn how digital content, such as videos, visual designs, and promotional narratives, can be used to strengthen brand messages. In addition, they are introduced to examples of successful branding strategies in the industrial world that are relevant to their fields of expertise. This training also highlights the role and potential of Artificial Intelligence (AI) in supporting the development of modern brand strategies. Students learn to use AI tools such as ChatGPT to create promotional scripts, content ideas, and engaging and efficient brand communication plans. Through hands-on practice, discussions, and case studies, participants are expected to be able to integrate creativity with intelligent technology to create innovative, ethical, and market-oriented branding strategies for the future workforce. Thus, this activity encourages students to become creative, adaptive, and ready to compete in the digital-based industrial world.
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