A Comparative Study on Wedding Invitation Card in Indonesian and American Contexts: A Genre Analysis
DOI:
https://doi.org/10.31849/jv8q3f70Keywords:
a comparative study ,, Wedding invitations Cards, , Genre Analysis, qualitative researchAbstract
Wedding invitation cards are cultural artifacts that reflect societal values and communication practices. This study compares wedding invitation cards from Indonesia and the United States to examine how cultural differences shape their textual and structural characteristics. The research addresses two questions: (1) What typical textual and structural features can be identified in Indonesian and American wedding invitation cards? (2) What differences exist in linguistic features related to agency, formality, and religious elements between these two cultural contexts? Using genre analysis based on Swales' (1990) framework, this study collected ten wedding invitations from each country through maximum variation sampling. One representative sample from each country was then selected through typical case sampling for detailed analysis. The invitations were analyzed by converting visual data into analytical tables that identified genre moves and textual components without interpreting symbolic elements. Results show that Indonesian invitations consistently include seven moves: religious openings with Islamic expressions, spiritually-framed headings with Quranic verses, hierarchical presentation of family names, detailed ceremony information separating Akad Nikah from reception events, venue descriptions with honorific language, additional guest information, and prayer-based closings. These features reflect collectivist values and high-context communication rooted in Islamic traditions, with agency distributed among God, family, and the couple. American invitations typically contain five to six moves: host identification, formal invitation statement, couple's names, ceremony details, reception information, and optional RSVP requests. These invitations demonstrate individualistic values and low-context communication that emphasizes efficiency and guest convenience, with agency primarily attributed to parents or the couple. The structural differences between Indonesian and American wedding invitations demonstrate how genre conventions communicate cultural expectations about marriage, family relationships, and religious beliefs.
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