the impact of servicequality the impact of servicequality and location on the patien decision to choose treatment at Prof. Dr. Tabrani hospital (case study outpatients care)

PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN MEMILIH BEROBAT PADA RUMAH SAKIT PROF. DR. TABRANI (STUDI KASUS RAWAT JALAN)

Abstract

Abstract: This research seeks to examine the impact of service quality and location on the decision to seek treatment at Prof. Dr. Tabrani Hospital (Outpatient Case Study) in Pekanbaru. The population for this study consists of patients who received treatment at Prof. Dr. Tabrani Hospital in 2022, totaling 41,106 individuals. Given the large population size, a sample of 99 people was selected for this study. The sampling technique used in this study was purposive sampling, and the data analysis was conducted using SPSS Version 23. The results of the study indicate that the service quality variable has a t-value of 2.145, exceeding the t-table value of 1.661, and a significance level of 0.034, which is below 0.05. This indicates that service quality significantly influences the decision to seek treatment. On the other hand, the location variable has a t-value of 3.582, greater than the t-table value of 1.661, and a significance value of 0.001, which is below 0.05. This shows that location has a significant effect on the decision to choose treatment. Furthermore, when considering both service quality and location together, the f-value is 49.979, which exceeds the f-table value of 3.09, with a significance of 0.000, which is less than 0.05. This suggests that both service quality and location, when combined, have a significant impact on the treatment decision-making process.