simanjuntak,elvida Pengaruh Desain Produk, Youtube Advertising dan Harga Terhadap Keputusan Pembelian Expander Mitsubishi Pada PT.DIPO Internasional Pahala Otomotif

Abstract

This study aims to determine the effect of product design, youtube advertising and price partially and simultaneously on expander purchasing decisions at PT. Dipo Internasional Pahala Automotive. The population in this study were customers of PT Dipo Internasional Pahala Automotive in 2023, totalling 860 consumers. By using purposive sampling technique, a sample size of 96 people was obtained. The type of data used is primary data sourced from questionnaires. Data analysis using multiple linear regression. The results of the study Product design affects the purchase decision Youtube Advertising affects the purchase decision. Product design, youtube advertising and price have a significant effect on purchasing decisions for Mitsubishi expander PT.Dipo international automotive reward.