Pengaruh Word Of Mouth (Wom) dan Kualitas Produk terhadap Keputusan Pembelian pada Rumah Cantik Trisna Drw Skincare
Keywords:
Word Of Mouth (WOM), Product Quality, Purchasing DecisionsAbstract
This study aims to determine and analyze the influence of Word Of Mouth (WOM) and Product Quality partially and simultaneously on Purchasing Decisions at the residence of Rumawan Trisna DRW Skincare. The sample in this study amounted to 91 people, and used data collection techniques by means of field information. in this study using Multiple Linear Regression Analysis using the help of Statitical Product And Service Solutions (SPSS) version 26. the results of the study are 1) Word of Mouth (WOM) partially has a significant and positive impact on Purchasing Decisions with t count 2.951> t table 1.98729, two) Product Quality simultaneously has a significant and positive impact on Purchasing Decisions using t count 4.840> t table 1.98729, three) Word Of Mouth (WOM) and Product Quality simultaneously have a significant and positive influence on Purchasing Decisions using 32.810> ft table 3.95, and 4) the impact of Word Of Mouth (WOM) and Product Quality on Purchasing Decisions is 42.7% while the remaining 57.3% is determined by external factors not discussed in this study
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