ANALISIS PENGHAMBAT REVITALISASI PASAR DALAM MENJAGA EKSISTENSI PASAR TRADISIONAL AKSARA MEDAN

Abstract

The revitalization of the Medan Aksara traditional market which has been carried out by
the Medan City Government is not only by completely overhauling the physical market building
but also making innovations such as 1) Implementing digital money 2) Creating memberships for
buyers, 3) Launching a Digital Market Pilot, and 4) creating a traditional market Medan
city as a tourist market. Through research using a qualitative approach, the results obtained
were that in its implementation, the traditional market revitalization program was faced with
several inhibiting factors, namely: The existence of resistance from market traders,
and market management problems including the concept of arranging sales places that did
not make it easy for sellers and buyers, locations that were less strategic because they
were not there is no public transportation, a small parking area, and the absence of
capital from traders who used to be in the market for a long time before the revitalization
and relocation.