CORPORATE SOCIAL RESPONSIBILITY, KEARIFAN LOKAL TRI HITA KARANA, DAN PARIWISATA BERBASIS MASYARAKAT BERKELANJUTAN
Keywords:
Corporate Social Responsibility, Local Wisdom Tri Hita Karana, Sustainable Community-Based Tourism
Abstract
This study explores how Corporate Social Responsibility (CSR) based on local wisdom ‘tri hita karana’ are implemented to develop a sustainable community-based tourism. This study uses a qualitative case study approach conducted at Sangeh Monkey Forest (MF) tourism object. Data were obtained through in-depth interviews and then analyzed by using coding and themeing technique. This research indicates that Sangeh MF tourism object implemented CSR in three major areas, namely: 1. Social (people and ‘pawongan’ in ‘tri hita karana’); 2. Environment (planet and ‘palemahan’ in ‘tri hita karana’); 3. CSR related to business operation and religious activities (profit and ‘parahyangan’ in ‘tri hita karana’). CSR based on ‘tri hita karana’ principles were also implemented through participation of local community in managing the tourism object. All income generated from the operational of tourism object were given back to the community. The informant of this study perceived CSR as socially responsible business practices and as philanthropic actions. This research offers an insight into how CSR could be implemented based on local wisdom ‘tri hita karana’ to develop a sustainable community-based tourism object. Several recommendations on how to further improve CSR practices by integrating business, social, and environment goals are also offered.
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References
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Elkington, John. 1999. Cannibals With Fork: Triple Bottom Line of 21st Century Business. Oxford: United Kingdom: John Wiley & Sons, Ltd.
Ernawan, Erni R, Program Studi Manajemen, and Universitas Pasundan. 2016. “Tanggungjawab Sosial Perusahaan (Corporate Social Responsibility) Dalam Perspektif Kebijakan Pembangunan Pertanian.” Analisis Kebijakan Pertanian 6 (2): 155–73. https://doi.org/10.21082/akp.v6n2.2008.155-173.
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Hidayah, Ni A, Simon S Hutagalung, Dedy Hermawan, Fakultas Ilmu, Universitas Lampung, Diterima Februari, Disetujui April, Dipublikasikan Juni, and
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Pattisahusiwa, Salmah, and Ferry Diyanti. 2017. “Pengungkapan Corporate Social Responsibility, Struktur Corporate Governance Dan Nilai Perusahaan.” Jurnal Ekonomi Modernisasi 13 (1): 25. https://doi.org/10.21067/jem.v13i1.1763.
Porter, Michael E, and Mark R. Kramer. 2002. “The Competitive Advantage of Corporate Philanthrophy.” Harvard Business Review 80 (12): 56–68.
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Purwati, Desak Komang Indah, and Agus Indra Tenaya. 2018. “Implementasi Corporate Social Responsibility Berlandaskan Filosofi Tri Hita Karana Pada Lembaga Perkreditan Desa.” E-Jurnal Akuntansi 23: 2203. https://doi.org/10.24843/eja.2018.v23.i03.p22.
Rahmadani, Rahmadani, Santoso Tri Raharjo, and Risna Resnawaty. 2019. “Fungsi Corporate Social Responsibility (CSR) Dalam Pengembangan Dan Pemberdayaan Masyarakat.” Share : Social Work Journal 8 (2): 203. https://doi.org/10.24198/share.v8i2.20081.
Ratnaningsih. 2014. “Partisipasi Masyarakat Lokal Dalam Pariwisata (Studi Kasus Di Desa Wisata Belimbing, Tabanan, Bali).” Jurnal Destinasi Pariwisata 3 (1): 45–51.
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Rosilawati, Yeni, and Krisna Mulawarman. 2019. “Kearifan Lokal Tri Hita Karana Dalam Program Corporate Social Responsibility.” Jurnal ASPIKOM 3 (6): 1215. https://doi.org/10.24329/aspikom.v3i6.426.
Saldana, Johnny. 2013. The Coding Manual for Qualitative Researchers. Thousand Oaks, California: Sage Publications, Inc.
Salsabila, Tsuraya Annisa, and R. Slamet Santoso. 2018. “ANALISIS STAKEHOLDERS (AKTOR KEBIJAKAN) DALAM PENGEMBANGAN OBYEK WISATA CANDI GEDONGSONGO DI KABUPATEN SEMARANG,” 1–15.
Santoso, Sugeng. 2016. “Konsep Corporate Social Responsibility Dalam Perspektif Konvensional Dan Fiqh Sosial.” Ahkam: Jurnal Hukum Islam 4 (1): 81–104. https://doi.org/10.21274/ahkam.2016.4.1.81-104.
Sastrayuda, Gumelar S. 2010. “Konsep Pengembangan Kawasan Agrowisata.” Hand Out Mata Kuliah Concept Resort and Leisure, Strategi Pengembangan Dan Pengelolaan Resort and Leisure.
Siwi, Mahmudi. 2017. “Kontestasi Pengetahuan Negara, Swasta Dan Masyarakat Dalam Pengelolaan Program Corporate Social Responsibility.” Jurnal Sains Komunikasi Dan Pengembangan Masyarakat [JSKPM] 1 (1): 115. https://doi.org/10.29244/jskpm.1.1.115-128.
Soritua, Yohanes. 2016. “ANALYSIS OF THE ROLE OF TOURISM SECTOR TO BE THE MAIN INCOME IN THE REGION (A Comparation Study in the Tourism Sector in Bali Province).” Journal of Tourism and Hospitality Management 4 (1): 64–75.
Sri Rokhlinasari. 2012. “Teori –Teori Dalam Pengungkapan Informasi Corporate Social Responbility Perbankan” 66: 37–39.
Sudarwati, Yuliana. 2019. “PENGARUH PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS, LEVERAGE DAN UKURAN PERUSAHAAN SEBAGAI VARIABEL PEMODERASI.” University of Muhammadiyah Malang.
Suib, Mohammad Syaiful, and Nur Hasanatul Faizah. 2019. “Corporate Social Responsibility (CSR) Dalam Isu-Isu Globalisasi Ekonomi (Studi Tentang Sustainability CSR Di Parawisata Pantai Duta Probolinggo).” Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah. https://doi.org/10.29313/amwaluna.v3i2.4383.
Sukma, Arida I Nyoman. 2014. Buku Ajar Pariwisata Berkelanjutan. Sustain-Press.
Suriany, Linda. 2008. “Penerapan Corporate Social Responsibility Dengan Konsep Community Based Tourism.” Jurnal Ilmu Komunikasi 5 (1): 25–40. https://doi.org/https://doi.org/10.24002/jik.v5i1.216.
Wibisono, Yusuf. 2007. “Membedah Konsep & Aplikasi CSR: Corporate Social Responsibility.” In Seri Manajemen Berkelanjutan.
Wisnawa, I Made Bayu, Anak Agung Ratih Wijayanti, and Sulistyoadi Jokosaharjo. 2019. “Tourists Expectation and Perception Toward Sangeh Tourism Village.” Journal of Business on Hospitality and Tourism 5 (2): 218. https://doi.org/10.22334/jbhost.v5i2.158.
Aqiela, Lin, Santoso Tri Raharjo, and Risna Resnawaty. 2019. “Implementasi Program Corporate Social Responsibility (Csr) El-Corps.” Share : Social Work Journal 8 (2): 211. https://doi.org/10.24198/share.v8i2.20082.
Arida, Nyoman Sunarta Nyoman Sukma. 2017. PARIWISATA BERKELANJUTAN. CAKRA PRESS.
Darsika, A A Made Pradnya, and Luh Putu Mahyuni. 2020. “CORPORATE SOCIAL RESPONSIBILITY: EKSPLORASI PERSEPSI, MOTIVASI DAN PRAKTIK.” E-Jurnal Ekonomi Dan Bisnis Universitas Udayana 9 (8): 687–708. https://doi.org/10.24843/eeb.2020.v09.i08.p01.
Dianti, Gina Putri, and Luh Putu Mahyuni. 2018. “Praktik Corporate Social Responsibility ( CSR ) Pada Interkontinental Bali Resort Hotel: Eksplorasi Berbasis Tri Hita Karana.” Jurnal Ilmiah Akuntansi Dan Bisnis 3 (1): 12–22.
Edi Arsawan, I Wayan, Ni Made Kariati, and I Wayan Wirga. 2016. “Strategi Revitalisasi Kawasan Wisata Sangeh.” Jurnal Sosial Dan Humaniora 6 (3): 169–84.
Elkington, John. 1999. Cannibals With Fork: Triple Bottom Line of 21st Century Business. Oxford: United Kingdom: John Wiley & Sons, Ltd.
Ernawan, Erni R, Program Studi Manajemen, and Universitas Pasundan. 2016. “Tanggungjawab Sosial Perusahaan (Corporate Social Responsibility) Dalam Perspektif Kebijakan Pembangunan Pertanian.” Analisis Kebijakan Pertanian 6 (2): 155–73. https://doi.org/10.21082/akp.v6n2.2008.155-173.
Fahrizqi, Anggara. 2010. “Faktor-Faktor Yang Mempengaruhi Luas Pengungkapan Corporate Social Responsibility (Csr) Dalam Laporan Tahunan Perusahaan.” Disability and Rehabilitation 20 (1): 87–108.
Hidayah, Ni A, Simon S Hutagalung, Dedy Hermawan, Fakultas Ilmu, Universitas Lampung, Diterima Februari, Disetujui April, Dipublikasikan Juni, and
Kabupaten Pringsewu. 2019. “Analisis Peran Stakeholder Dalam Pengembangan Wisata Talang Air Peninggalan Kolonial Belanda Di Kelurahan Pajaresuk Kabupaten Pringsewu Peran Stakeholder Dibutuhkan Untuk Mengoptimalkan Pelaksanaan Pembangunan Termasuk Pembangun.” Jurnal Administrasi Publik 7: 55–71.
Jannah, Haniva Rohmatul, and Ida Ayu Suryasih. 2019. “Pengelolaan Desa Wisata Berbasis Masyarakat Di Desa Mas, Ubud.” Jurnal Destinasi Pariwisata 7 (1): 77. https://doi.org/10.24843/jdepar.2019.v07.i01.p12.
Juniari, Ni Wayan, and Luh Putu Mahyuni. 2020. “Implementasi Corporate Social Responsibility (CSR) Dalam Mewujudkan Pariwisata Berbasis Masyarakat Berkelanjutan.” Jurnal Muara Ilmu Ekonomi Dan Bisnis 4 (1). https://doi.org/DOI: http://dx.doi.org/10.24912/jmieb.v4i1.7449.
Komasary, Kasih Cakaputra. 2015. “CORPORATE SOCIAL RESPONSIBILITY DALAM PEMBERDAYAAN KOMUNITAS LOKAL DI DESTINASI PARIWISATA.” Bina Nusantara University.
Mahyuni, Luh Putu. 2017. “TANTANGAN PENGEMBANGAN PUBLIKASI ILMIAH DAN PENGAJARAN SUSTAINABILITY ACCOUNTING DI INDONESIA.” Jurnal Ilmiah Akuntansi & Bisnis 2 (2).
maulidiana, lina. 2018. Pengaturan CSR Menuju Pembangunan Berkelanjutan. https://doi.org/10.31227/osf.io/v8e4r.
Muhammad, Cita Insaniah, Santoso Tri Raharjo, and Risna Resnawaty. 2019. “Pelaksanaan Corporate Social Responsibility Pt. Indonesia Power Upjp
Kamojang.” Share : Social Work Journal 8 (2): 195. https://doi.org/10.24198/share.v8i2.20080.
Pattisahusiwa, Salmah, and Ferry Diyanti. 2017. “Pengungkapan Corporate Social Responsibility, Struktur Corporate Governance Dan Nilai Perusahaan.” Jurnal Ekonomi Modernisasi 13 (1): 25. https://doi.org/10.21067/jem.v13i1.1763.
Porter, Michael E, and Mark R. Kramer. 2002. “The Competitive Advantage of Corporate Philanthrophy.” Harvard Business Review 80 (12): 56–68.
———. 2006. “The Link between Competitive Advantage and Corporate Social Responsibility.” Harvard Business Review, 1–13.
Purwati, Desak Komang Indah, and Agus Indra Tenaya. 2018. “Implementasi Corporate Social Responsibility Berlandaskan Filosofi Tri Hita Karana Pada Lembaga Perkreditan Desa.” E-Jurnal Akuntansi 23: 2203. https://doi.org/10.24843/eja.2018.v23.i03.p22.
Rahmadani, Rahmadani, Santoso Tri Raharjo, and Risna Resnawaty. 2019. “Fungsi Corporate Social Responsibility (CSR) Dalam Pengembangan Dan Pemberdayaan Masyarakat.” Share : Social Work Journal 8 (2): 203. https://doi.org/10.24198/share.v8i2.20081.
Ratnaningsih. 2014. “Partisipasi Masyarakat Lokal Dalam Pariwisata (Studi Kasus Di Desa Wisata Belimbing, Tabanan, Bali).” Jurnal Destinasi Pariwisata 3 (1): 45–51.
Rita, Rita. 2019. “Implementasi Corporate Social Responsibility.” PUSAKA (Journal of Tourism, Hospitality, Travel and Business Event) 1 (1): 29–35. https://doi.org/10.33649/pusaka.v1i1.10.
Rosilawati, Yeni, and Krisna Mulawarman. 2019. “Kearifan Lokal Tri Hita Karana Dalam Program Corporate Social Responsibility.” Jurnal ASPIKOM 3 (6): 1215. https://doi.org/10.24329/aspikom.v3i6.426.
Saldana, Johnny. 2013. The Coding Manual for Qualitative Researchers. Thousand Oaks, California: Sage Publications, Inc.
Salsabila, Tsuraya Annisa, and R. Slamet Santoso. 2018. “ANALISIS STAKEHOLDERS (AKTOR KEBIJAKAN) DALAM PENGEMBANGAN OBYEK WISATA CANDI GEDONGSONGO DI KABUPATEN SEMARANG,” 1–15.
Santoso, Sugeng. 2016. “Konsep Corporate Social Responsibility Dalam Perspektif Konvensional Dan Fiqh Sosial.” Ahkam: Jurnal Hukum Islam 4 (1): 81–104. https://doi.org/10.21274/ahkam.2016.4.1.81-104.
Sastrayuda, Gumelar S. 2010. “Konsep Pengembangan Kawasan Agrowisata.” Hand Out Mata Kuliah Concept Resort and Leisure, Strategi Pengembangan Dan Pengelolaan Resort and Leisure.
Siwi, Mahmudi. 2017. “Kontestasi Pengetahuan Negara, Swasta Dan Masyarakat Dalam Pengelolaan Program Corporate Social Responsibility.” Jurnal Sains Komunikasi Dan Pengembangan Masyarakat [JSKPM] 1 (1): 115. https://doi.org/10.29244/jskpm.1.1.115-128.
Soritua, Yohanes. 2016. “ANALYSIS OF THE ROLE OF TOURISM SECTOR TO BE THE MAIN INCOME IN THE REGION (A Comparation Study in the Tourism Sector in Bali Province).” Journal of Tourism and Hospitality Management 4 (1): 64–75.
Sri Rokhlinasari. 2012. “Teori –Teori Dalam Pengungkapan Informasi Corporate Social Responbility Perbankan” 66: 37–39.
Sudarwati, Yuliana. 2019. “PENGARUH PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS, LEVERAGE DAN UKURAN PERUSAHAAN SEBAGAI VARIABEL PEMODERASI.” University of Muhammadiyah Malang.
Suib, Mohammad Syaiful, and Nur Hasanatul Faizah. 2019. “Corporate Social Responsibility (CSR) Dalam Isu-Isu Globalisasi Ekonomi (Studi Tentang Sustainability CSR Di Parawisata Pantai Duta Probolinggo).” Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah. https://doi.org/10.29313/amwaluna.v3i2.4383.
Sukma, Arida I Nyoman. 2014. Buku Ajar Pariwisata Berkelanjutan. Sustain-Press.
Suriany, Linda. 2008. “Penerapan Corporate Social Responsibility Dengan Konsep Community Based Tourism.” Jurnal Ilmu Komunikasi 5 (1): 25–40. https://doi.org/https://doi.org/10.24002/jik.v5i1.216.
Wibisono, Yusuf. 2007. “Membedah Konsep & Aplikasi CSR: Corporate Social Responsibility.” In Seri Manajemen Berkelanjutan.
Wisnawa, I Made Bayu, Anak Agung Ratih Wijayanti, and Sulistyoadi Jokosaharjo. 2019. “Tourists Expectation and Perception Toward Sangeh Tourism Village.” Journal of Business on Hospitality and Tourism 5 (2): 218. https://doi.org/10.22334/jbhost.v5i2.158.
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2021-09-25
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