ANALISIS PEMASARAN PRODUK SUSU ENTRASOL PADA PT. KALBE NUTRITIONALS PEKANBARU

Abstract

Abstract: The product something that can be offered to meet the needs or desire .The product
is everything that can be offered by producers asked, sought, bought, used, or consumed by
the market. Products offered include physical goods, services, place, and ideas. The purpose
of this study to analyze the marketing strategies used in marketing milk Entrasol At PT. Kalbe
Nutritional Pekanbaru. This study uses accidental sampling with a sample size of 120 people.
Methods of data analysis using descriptive method by collecting, classifying and tabulating
data. The result is the factors that led to increased realization of the target marketing of dairy
products Entrasol at. Kalbe Nutritionals Pekanbaru (1) a factor in terms of product quality,
packaging, sizes and kinds are good (2) factors that led to increased price realization
penteapan marketing terms, the price of competitors and compliance with quality price is
appropriate. (3) promotion factor in terms of advertising, personal selling and sales promotion
are excellent. (4) and the factors of competitors in terms of the threat of new entrants and
competition brand, product Entrasol expressed interest. This is leading to an increasing
realization of the target marketing of dairy products Entrasol at. Kalbe Nutritionals Pekanbaru
in years 2014-2015.
Keywords:Marketing, Product, Promotion, Price, Competition