PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH PADA PT. BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS) BERKAH DANA FADHLILLAH DI KABUPATEN KAMPAR PROVINSI RIAU

yusriadi yusriadi

doi:10.31849/jieb.v14i2.877

yusriadi yusriadi Sekolah Tinggi Ilmu Ekonomi Riau

DOI: https://doi.org/10.31849/jieb.v14i2.877

Abstract

Abstract: This research is meant to analyze and to test the influence of financial benefit, social benefits and structural benefits to the customer loyalty at PT. Bank Pembiayaan Rakyat Syariah (BPRS) Berkah Dana Fadhillah Regency Kampar. The sample collection technique has been done by using purposive sampling and the data analysis technique has been done by using multiple linear regressions and the samples are 140 people. The result of this research shows that financial benefits and structural benefits has positive and significant impact on customer loyalty. While social benefits have a negative and significant effect on customer loyalty. The suggestions in this study the company should be able to maintain and improve the implementation of relationship marketing on the dimensions of financial benefits and structural benefits and make improvements in terms of relationship marketing strategies on dimensions of social benefits.
Keywords: Financial Benefit, Social Benefit, Structural Benefit dan Customer Loyalty

Downloads

Download data is not yet available.

References

Alfansi, Lizar. 2010. Financial Services Marketing: Membidik Konsumen Perbankan Indonesia, Salemba Empat, Jakarta.
Andhy Prasetyo Wibowo, Srikandi Kumadji, Wasis A. Latief, 2015, dalam penelitiannya Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan (Survei pada Pelanggan Savana Hotel dan Convention Malang) administrasibisnis.studentjournal.ub.ac.id
Basu Swastha dan Handoko Hani. 2011. Manajemen Pemasaran: Analisis Perilaku Konsumen,Yogyakarta: BPFE-YOGYAKARTA
Citrawisari dan Fivi Rahmatus Sofiyah. 2013. Pengaruh Implementasi Pemasaran Relasional Terhadap Loyalitas Pelanggan BNI Biro Rektor Usu Medan (Studi Kasus Pada Mahasiswa Manajemen Ekonomi Universitas Sumatera Utara) http://jurnal.usu.ac.id/ volume 1-2
Farida, Naili.2008. “Ikatan Finansial, Sosial, Struktural terhadap Loyalitas Nasabah BNI”. Volume 40. No.1. Semarang: UNDIP
Griffin, Jill, 2009. Customer Loyalty: Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan, Edisi Revisi dan Terbaru, Erlangga, Jakarta
Gina Herdian dan Widya Astuti (2013), Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pada Nasabah Bank BTPN KCP Sepanjang, Jurnal Ilmu Manajemen Universitas Negeri Surabaya.
Hurriyati, R. 2010. Bauran Pemasaran dan Loyalitas Konsumen. Bandung: Alfabeta
Kotler, Philip dan Gary, Armstrong. 2009. Prinsip-prinsip Pemasaran. Jakarta : Erlangga
Nur Asnawi dan Abdul Musowir. 2010. Relationship Marketing dan Loyalitas Nasabah : Studi pada Nasabah BRI Syariah Malang.Jurnal Keuangan dan Perbankan Vol. 14 : 319-328
Sofjan Assauri, 2013. Strategic Marketing Sustaining Lifetime Customer Value. Jakarta, Penerbit Raja Grafindo Persada,.
Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sudjana. 2005. Metode Statistika. Bandung: Tarsito.
Sohibul Rosyidi, 2014, Pengaruh dalam penelitiannya Relationship Marketing Terhadap Loyalitas Pelanggan Pada PT. Citra Van Titipan Kilat, dalam ejournal.adbisnis.fisip-unmul.ac.id ISSN 2355-5408