TINGKAT KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN PADA BAGIAN ADMINISTRASI DAN KEUANGAN FAKULTAS EKONOMI UNIVERSITAS LANCANG KUNING PEKANBARU

  • wita dwika listihana universitas lancang kuning
  • nurhayani lubis universitas lancang kuning
  • afvan aquino universitas lancang kuning

Abstract

Abstract: Student satisfaction on the quality of service on the administration and finance Faculty of Economics, University of Lancang Kuning Pekanbaru (UNILAK) become a concern. Through survey research method and sample of this study amounted to 342 respondents from the number of students of the Faculty of Economics UNILAK calculated from the third semester, V, and VII by using stratified random sampling technique and data analysis in this study is using qualitative descriptive method. Data analysis techniques in this study using Importance-Performance Analysis (IPA). The results obtained from the study that the calculation of CSI values obtained by 0.69 where the value is at the value of CSI 0.66 to 0.80. This means that the value of CSI is included in the criteria of satisfaction to show that students are satisfied with the quality of administrative and financial services Faculty of Economics, University of Lancang Kuning.
Keywords: Satisfaction, Quality of Service, IPA, and CSI

Downloads

Download data is not yet available.

References

Hella, Mey Artha. 2011. Tesis “Pengaruh Moitvasi Terhadap Kepuasan Kerja dan Kualitas Pelayanan PT PLN Persero Distribusi Bali. Magister Manajemen. Program Pascasarjana Universitas Udayana
Kotler, Philip.& Kevin, Keller. (2007). Manajemen Pemasaran. Penerbit Indeks. Jakarta
Lovelock, C. H., & Lauren K. W. (2007). Manajemen Pemasaran Jasa. Penerbit Indeks. Jakarta
Robbins dan Judge. 2008. Perilaku Organisasi, Edisi Duabelas, Penerbit Salemba Empat: Jakarta.
Tjiptono, F., Y. C., & Diana A.(2004), Marketing Scales. Penerbit Andi. Yogyakarta
Tjiptono, Fandy.(2008). Strategi Pemasaran.Penerbit ANDI. Yogjakarta
Widjaya, Bernard T. (2009). Lifestyle Marketing – Service: Paradigma Baru Pemasaran Bisnis Jasa Dan Lifestyle. Gramedia Pustaka Utama. Jakarta
Zeithaml, V.A., Parasuraman, A. dan Berry, L.L., (1990), Delivering Quality Service, New York.
http://www.bppk.depkeu.go.id
Published
2017-03-26
Section
Articles
Abstract viewed = 127 times
PDF downloaded = 141 times