Upaya Peningkatan Penjualan Produk Batu Bata di Desa Kuto Sari Kecamatan Belitang III Kabupaten Ogan Komering Ulu Timur
Abstract
Efforts to increase sales is a way that can be done to increase production which will be accompanied by increased revenue, increased profits or profits. There are many ways you can do to increase sales including disseminating information through promotions, price discounts, improving product quality, collaborating with other parties. Kutosari Village is one of the villages in the East OKU Regency, Belitang III District. One of the residents' livelihoods is as a brick maker. In addition to raw materials that are easily obtained, brick making has become the expertise of most residents, because the production of these bricks has been carried out for generations. So far, the marketing of bricks in the village of Kuto Sari is done by sellers who only place their products in front of their homes, waiting for consumers to come to the brick production site themselves. Therefore, the marketing of bricks must be increased in a more vigorous way through promotion through social media, online, coming to building shops to collaborate and many other things in order to increase sales of brick products to be achieved in the village of Kuto Sari.
Downloads
References
Alwi, Hasan. Dkk (2002). Kamus Besar Bahasa Indonesia. Jakarta: Balai Pustaka.
Kotler, Philip and Gary Amstrong 2008. Prinsip-Prinsip Pemasaran Edisi 12 Jilid I. Jakarta: Erlangga
Philip & Ducan 2005. Manajemen Pemasaran Jilid 2. Jakarta: PT. Indeks Kelompok Gramedia
Sugono, D. Dkk (2008). Kamus Besar Bahasa Indonesia Edisi Keempat. Jakarta: PT. Gramedia Pustaka Utama
Swastha dan Irawan 2004. Manajemen Pemasaran Modern. Surabaya Liberty
Yuliana Yeti, Sartika Dewi, Nudin Udayana Samsu, Herdiana Novita, Anung Putri Sari P, (2020), Introduksi Produk Olahan Ubi Jalar pada Anggota Ika Tanjung Sakti, Bandar Lampung, Dinamisia: Jurnal Pengabdian Kepada Masyarakat, Volume 4, No. 2.
KBBI Daring Edisi III. Hak Cipta Badan Pengembangan dan Pembinaan Bahasa (Pusat Bahasa) Kemdikbud
http://www.jurnal.stie-aas.ac.id/index.php/JAIM/article/view/1023/524
https://www.arsitag.com/article/kenali-jenis-dan-fungsi-batu-bata
https://id.wikipedia.org/wiki/Batu_bata
https://www.gurupendidikan.co.id/pengertian-penjualan/#ftoc-heading-11
https://journal.unilak.ac.id/index.php/dinamisia/article/view/2848