PELATIHAN APLIKASI TRIBELIO UNTUK MEMBUAT LANDING PAGE PEMASARAN DIGITAL BAGI SISWA DAN SISWI SMKN 6 PEKANBARU
Abstract
Digital marketing merupakan strategi atau upaya untuk memasarkan atau mempromosikan produk melalui segala jenis media digital, baik melalui internet atau jaringan lainnya yang saling terhubung. Dengan banyaknya media digital saat ini, sudah jelas bahwa Digital marketing merupakan cara pemasaran yang sangat efektif. Media Digital marketing mencakup saluran komunikasi yang sering kita jumpai, baik melalui jaringan Internet maupun jaringan lainnya seperti telepon dan televisi. Tujuan digital marketing diantaranya untuk menarik konsumen dan calon konsumen secara cepat, kecepatan penyebaran, kemudahan evaluasi, jangkauan lebih luas, murah dan efektif dan membangun brand. Landing page atau halaman arahan adalah halaman web yang dirancang khusus untuk tujuan pemasaran atau promosi. Tujuannya adalah untuk mengarahkan pengunjung ke tindakan tertentu, seperti mendaftar, membeli, atau mengisi formulir. Kegiatan inilah yang disebut dengan convertion rate. Halaman inilah yang ditampilkan ketika pengunjung mengakses website dari hasil pencarian berbayar (paid search). Membuat landing page merupakan upaya meningkatkan pengalaman pengunjung di website.
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