Affiliate Training to Enhance the Digitalpreneur Spirit for Students of SMK Negeri 2 Pekanbaru (Case Study: Shoppe, Tiktok, Tokoped)
DOI:
https://doi.org/10.31849/kk7sqr29Keywords:
Affiliate Marketing, Digital Entrepreneur, Digital Training, State Vocational School 2 Pekanbaru, Skill EnhancementAbstract
Affiliate marketing training for students at SMK Negeri 2 Pekanbaru was conducted as a strategic effort to foster a digital entrepreneurial spirit in the digital economy era. The activity was organized by the faculty team from the Faculty of Computer Science at Lancang Kuning University (Fasilkom Unilak) using an applied, practice-based approach. Popular e-commerce platform s such as Shopee, Tiktok, and Tokopedia were used as primary case studies. The implementation method consisted of five stages: opening and pre-test, introduction to affiliate marketing concepts, simulation of account creation and promotional link setup, a mini project on content creation, and evaluation through a post-test. The activity was attended by 35 participants from various vocational programs at SMK Negeri 2 Pekanbaru. Evaluation results showed a significant increase in understanding, from 25% in the pre-test to 92% in the post-test, representing a 67% increase. This improvement reflects the program's success in enhancing students' digital skills and their readiness to leverage technology-based business opportunities. The training is expected to serve as the first step in cultivating a young generation that is adaptive, creative, and competitive in the digital age.
References
Devega, M., & La Volla Nyoto, R. (2024). OPTIMALISASI AFFILIATE MARKETING SEBAGAI PELUANG BISNIS BAGI GENERASI MILENIAL. Journal of Computer Science Community Service, 4(2), 175–185.
Fadhli Nursal, M., Hadita, H., Marundha, A., & Komariah, N. S. (2022). Determination of Marketing Performance: Display Media, Affiliate Marketing and Social Media (Literature Review). https://doi.org/10.38035/ijam.v1i2
Fenilinas, A. A., & Mochamad, N. (2024). Pemanfaatan Digital Marketing dengan Foto Produk dan Desain Sosial Media. ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains Dan Teknologi, 3(4), 256–263. https://doi.org/10.55123/abdikan.v3i4.4355
Li, Z. (2018). Research on the Training Mode of Higher Vocational Innovation and Entrepreneur Talents Based on the Combination of Knowledge and Skills. Hainan College of Economics and Business. https://doi.org/10.25236/iseah.2018.079
Mathur, A., Narayanan, A., & Chetty, M. (2018). Endorsements on social media: An empirical study of affiliate marketing disclosures on YouTube and pinterest. Proceedings of the ACM on Human-Computer Interaction, 2(CSCW). https://doi.org/10.1145/3274388
Penceliah, S., & Vezi, freedom C. (2019, August 22). The Influence of Marketing Communication on Student’s Decisions to Enrol at Technical Vocational Education and Training Colleges. https://doi.org/10.20472/iac.2019.048.044
Piliana, N. P. C., & Maradona, A. F. (2024). Strategy to Increase Consumer Trust in Affiliate Links on Social Media. Quantitative Economics and Management Studies, 5(5), 1021–1034. https://doi.org/10.35877/454ri.qems2800
Pratesa, D. P. M., Rahma, A., & Anfi, D. Z. (2025). Unlock Your Enterpreneurial Future: Mastering Shoppe Affiliate For Success (Vol. 23, Issue 1).
Qu, W., & Huo, Y. (2017). Research and Practice on the Training Mode of Application-oriented Second Vocational-Undergraduate Marketing Talents.
Tarso, Suryatama, H., Saputra, S. A., Hanama, A., & Siswanto, D. H. (2024). Unlocking Potential with Entrepreneurship Training for Vocational High
